Battle of Verdun

Battle of Verdun Introduction Beginning February 21 to December 1916 the Battle of Verdun can be considered one of the largest battles fought during WWI between France and Germany with a total combined death count of 698,000 on both sides (Horne, 1994). Based on the account of Alistair Horne in his book The Price of Glory this paper will elaborate and examine some of the more interesting facets of the war involving pride, nationalism and the de-humanization of combatants brought about by the combination of such factors. Going even further into human aspect of the war elaborated on by Horne, this paper will examine the reasons that drove both combatants to fight over what was basically a useless piece of land and how the end result was nothing more than a war of costly attrition with a pyrrhic victory at the end.Advertising We will write a custom essay sample on Battle of Verdun specifically for you for only $16.05 $11/page Learn More Pride and Verdun When examining the accou nt of Horne regarding the Battle of Verdun it becomes obvious that the entire context of the battle itself was one of pride between two contenders that entered into what can be roughly described as a pissing contest between two countries. For example, if you were to observe the greater context of the First World War it becomes immediately obvious that there was very little to be gained from Germany attacking Verdun while at the same time France had little to lose from merely allowing Germany to take Verdun. The area wasnt situated in what can be described as a strategically viable position in terms of allowing Germany to push further into France nor would holding the area allow the French army to cut off any German supply routes or allow the Germans to access any viable resources from the region since Verdun itself held little, if any, war potential in terms of munitions factories or stockpiled resources. Based on the account of Horne it can be seen that Verdun was a matter of pride between the actors wherein it became a symbol of French resistance against German incursions while at the same time it was a way of showing Germanys resolve in winning the war. Going even further back to understand that factors that lead to irrational exuberance that permeated this desire to go to war over what can be described as a worthless piece of land, one would come across a variety of historical snippets (as indicated by Horne) which show that the land itself was heavily contested between the French and Germans even before the start of WWI. This in itself is quite interesting especially when overlaying the nationalism that was used as a factor to drive the inexorable war machine forward it can be seen that when nationalism meets pride minor disagreements can often erupt into major conflicts resulting in the deaths of hundreds of thousands of people.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More Despite the overwhelming loss of life on both sides over something that had nothing to do with actually winning the war it can be seen from the account of Horne that extreme nationalism urged both sides to keep on fighting with German Field Marshall Von Falkenhayn famously saying that they would bleed the French white. What is interesting about this particular account of the war is that when taking it and overlaying it in the greater context of wars within human society it can be seen that a lot of them were a direct result of pride and nationalism taking precedence over common sense and practicality. Even in the modern day era with the current war on terror it can be seen that a large percentage of radical Islamic militants turn towards terrorism due to feelings related to nationalism and the desire to protect their traditional way of life. Nationalism and Inhuman Treatment Continuing the in the same vein of though regarding nationalism, pride and how these fueled the battle of Verdun it is quite interesting to note that it was also during this particular battle that the first recorded instance of poison gas was utilized. This is an important factor to take into consideration since when you combine its usage with the various de-humanizing aspects related to the battle itself it becomes all to obvious that nationalism and pride taken to its zenith enables countries to not think of the ethical and moral considerations of war (as explained by Horne when he elaborated on the various human factors behind and during the battle of Verdun) and as a result dehumanizes the enemy enabling the most atrocious of actions to become acceptable all for the sake of winning. This is particularly enlightening especially when taking into consideration the inherently hypocritical noble and just reasoning elaborated on by state leaders and generals at time regarding the justness of their cause in the face of thousands of deaths. Such a method of justifying atrocities h as actually been endemic in countries such as France and Germany in the past wherein the Crusades (various attempts at retaking the Christian Holy Land from Muslim hands which resulted in millions of deaths on both sides) were fueled by religious fervor.Advertising We will write a custom essay sample on Battle of Verdun specifically for you for only $16.05 $11/page Learn More In the present religion has been replaced by nationalism however it is no less effective in justifying the deaths of thousands all for the sake of a just cause. Pyrrhic victory The last and but not the least most interesting aspect of the account of Horne was that in the end both sides gained nothing from the battle of Verdun and for the French it was nothing more than a pyrrhic victory while for the Germans they actually accomplished what they set out to do and that was to â€Å"bleed the French white† (however in terms of an overall military victory the French actually â€Å" won† at Verdun since the Germans were unable to either capture the city of Verdun nor were they able to inflict greater causalities to the French). First and foremost what you have to understand is that despite the sheer amount of deaths on both sides by end of the Battle on December 1916 both sides were quite literally at the same fronts they were in when the battle started in the first place. Thus, from a certain perspective, it can be surmised that the entire battle was useless from start to finish since neither side actually were able to advance, both suffered costly causalities that hampered their war potential and in the end the battle itself was fought for reasons that are both incredibly selfish and can even be described as incredibly stupid given the amount of people died for them. Conclusion Based on the account of Horne and the opinions presented in this paper it can be stated that the entire battle of Verdun was a complete was of human life and shows how nationalis m and pride can lead to actions that can basically be described as insanely stupid. Reference List Horne, A. (1994). The price of glory: Verdun 1916.

Stability and Recovery in Weimar Germany 1925-9 essays

Stability and Recovery in Weimar Germany 1925-9 essays Explain the degree to which the years 1925-9 were a time of economic and political stability for the Weimar Republic The Weimar Republic was set up in Germany at the end of the First World War. It was a dramatic transformation from the highly undemocratic, authoritarian Kaiser Reich of the war, and pre war years. It was made up of an extremely democratic voting system, universal suffrage for the over 21s, and had a very proportionately representative Reichstag. With hindsight, we know that the system collapsed and gave way to Hitlers dictatorship in 1933. But it also inherited a broken, divided and demoralised Germany after WWI, and seemed to, at least partially, restore it to success. It is therefore arguable how weak or stable Weimar was. At the end of the Great War, Germany had lost much territory; it had lost 13% of its productivity, 24% of its coal, and 74% of its iron ore. It was paying 6.6 billion in reparations under the Treaty of Versailles. On top of this, Germany had 600,000 war widows and 1.2 million orphans, the government were spending 1/3 of its disposable funds on pensions. The hyperinflation of 1923and the subsequent re-establishment of the currency had brought great misery amongst most Germans, especially the middle classes who had lost their entire life savings. Recalling the economic mess Germany was in when Weimar was established, it seems a phenomenal regeneration had occurred. Helped by the Dawes Plan of 1924 - affordable reparations instalments and foreign investment Germany started to become more economically stable. Unemployment fell rapidly, and there were good conditions for the poor; a generous unemployment benefit and a good wage rise for workers. German industry became more and more profitable. In fact, by 1927 the Gross National Productivity of Germany exceeded that of the whole German empire in 1913. AJ Nicholls argues that the damaging effects of the Treaty o...

Business memo Personal Statement Example | Topics and Well Written Essays - 500 words

Business memo - Personal Statement Example It gives them opportunity to find practical implications of the theories involved in business communication. One major advantage of this approach is that it creates a positive learning environment within the classroom which further facilitates learning. The trained incapacities of the students can be challenged with this approach. Learning by Doing is an ideal methodology to make the learning process more customised and effective. An introductory activity which is done in connection with the teaching point creates a platform to learn by doing. The reflections and observations from this activity could be used as indicators for different theories to be taught. However, it is important that these observations are effectively deciphered by the teacher leading to the theories to be taught. More importantly it creates an environment where in the learners can involve in challenging opportunities to discuss, question and test the implications of the knowledge being shared. Thus the inhibitions on participation in learning activities are replaced with enthusiasm and activeness. In totality, these activities provide the teacher with a readily involving student group and in turn the students are provided with a collaborative environment and a community of learners. In either case, a background conductive of effective le arning is created wherein there is no fear of making mistakes. These teaching strategies facilitate learning especially in the context of introduction to business. As the subject is new to the students it is important that at the outset it is made sure that the basic concepts are conveyed to students in terms of its practical implications in business. As introduction to business is taught in a stage where the student community has not integrated completely into the academic system, it is important that a levelling of the students is ensured.

New Product Development is the Key to Apple's Marketing Success Coursework - 1

New Product Development is the Key to Apple's Marketing Success - Coursework Example One of the most innovative products of Apple was iPhone which was considered as one of the best-selling products. The business operations of Apple are expanded in almost all geographical nations (Apple Inc, 2012). Apple’s Strategies Apple seeks to apply its idea of being a digital heart in the field of electronic products because customers demand stylish and cohesive digital devices. Apple always attempts to distinguish itself from other brands so that it can put premium rates on their products. The business strategy for Apple is to find the accurate equilibrium between customer satisfactions and cost because this blend is vital for raising the product price for customers and thereby increasing profitability. In the consumer electronics market, Apple is known for premium price products because it invests huge amount of funds on new product development and innovation activities. The product differentiation is a major competitive strength for Apple as it can successfully increas e the perceived value of its products and help to generate more revenue in spite of premium cost (Iiiev & et. al, 2004). Quality products and innovation through wide practise of research and development (R&D) is the other key reason behind the success of Apple in the market. The main objective of Apple is to expand its customer base (Iiiev & et. al, 2004). Product Portfolio of Apple Traditionally, Apple manufactured and developed software applications and computer products; however, after the introduction of iPod as one of the preferable MP3 players for people, several new product lines have been included in product portfolio of Apple. The old and new product portfolios of Apple are described in following table: Product Portfolio Product Lines Software and Computer iOS, Mac Operating System, Professional and Business Application Programmes, Personal Computer Hardware Products Desktop Computer, Laptop Computer, iMac, Mac Pro, Mac Mini, iBook iPhone Mobile Phones, iPods, Digital Devic es, iPads iTunes Music, Applications, Bookstore iCloud Cloud Services Application Software iLife, iWork Display and other Fringe Products Printers, Storage Devices, Digital Cameras, Apple TV Source: (EDGAR Online, 2011). People Apple has a bureaucratic organisational structure where CEO is in the top position of hierarchy. The CEO and Vice Presidents gather reports about company’s business operations from both line and staff managers. Apple is highly dependent on manufacturing representatives on whom it has no direct influence. The positions of Apple in the organisational hierarchy are described below: Source: (Apple Inc., 2012). New Product Development New product development is all about introducing new product in any industry. It is a process for developing a product in order to certify progress or survival in the market. The aim of new product development is to strengthen or transform the strategic direction. An effective new product can help an organisation to add a new product line under the product portfolio (Takeuchi & Nonaka, 1986). Reasons for Launching New Product in the Market Developing new product signifies relocating or

No topc Essay Example | Topics and Well Written Essays - 750 words - 1

No topc - Essay Example Sometimes women are the suppressed gender in our society. Conflict arises relating to what are the socially accepted roles for women. What are the typical gender issues in our society today? Why do gender issues focus on women? Historical accounts about women’s societal roles can be traced back during the time of Abraham and Jesus. We can see how women were treated during those times based on the Bible. Men’s societal roles during this time were outside the home, as dictated by the traditional society. They work mostly in the plantation, work as carpenters, palace guards, while women nurse their children and always stay at home to do household chores. During the early colonial period where galleon trade started conquering the world, women remained domesticated. Education was only given to men who will be part of this trade. During the 19th century, different types of government began to emerge, yet these governments were not aware of gender inequality because they only continue the same norm and culture of men dominating women. The establishment of these governments was created through elections. However, women were not given the right to suffrage / vote until 1920s. Suffrage issues began to alarm some women who can’t bear the unequal rights given to women. They believe that they are also part of the success of the society and can decide whom to vote. Because of some uprisings of these women in the 19th century, women were persecuted for fighting for their rights. Men believed that women are not yet ready to take on responsibilities outside their home. Still, more women fought against these socially constructed norms about them. Some women were not fully recognized for their contributions in the society. Mostly men were given credits and privileges. We can call this kind of society as patriarchal, for believing men are more sufficient and rational as women. Economies of European countries before were ruled by men

Advertising and Promotion Strategies

Advertising and Promotion Strategies Scenario You have been hired by an advertiser as a consultant to devise the promotional campaign for the product (Please select any product or business of your choice). The advertiser is not sure about the promotional budget therefore he wants you to advise and develop plan of how effectively can he advertise having your expertise. Besides above the line promotion, he also wants to know about the below the line options that can be offered to him by you. P.7: Differentiate between the characteristics and Objectives of the various below-the-lines promotional Techniques. Below-The-Line Promotion can be classified as above the line and below the line promotion. The promotion activities carried out through mass media for example radio, television, newspaper comes under above the line promotion. Below the line promotion refers to forms of non media communication below the line promotion are becoming increasingly important within the communication mix of many companies. In some ways by which companies do below the line promotions are by exhibition, sponsorship activities, public relations and sales promotions. Sales promotion Below the line sales promotions are short term and companies target the consumers and it is to achieve communication objectives more efficiently in limited budget with pressure on marketing team to achieve the communication objectives. An immediate or delayed incentive to purchase, Expressed in cash or in kind and having only a short term or temporary duration. (Hugh Davidson). Below are the lines of sales promotion: Price Reduction It is known as price discounting and it is done in two ways: Discount to normal selling price of a product More of the product at normal price Price promotions can also have negative effect on brand reputation or just a short term sales boost. Coupons Coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product coupons are issued by manufacturing companies and retailers and the sources for coupons are through mail, magazines, newspapers, internet, and mobile devices. Rebates Rebates are like coupons which offer value to purchasers by lowering the customers final cost for acquiring the product. Rebates often request the purchaser to submit personal data in order to obtain the rebate including name, address and contact information is general required to obtain a rebate and sometime marketers may ask additional information such as reason for purchasing the product Samples: It is a free amount of a product delivered door to door, sent to mail, picked up in a store, attached to another products. Premiums (Gifts): Merchandise offered at a relatively low cost or free as an incentive to purchase a particular product. It can be inside a particular product, or in a package offered. Public Relations The point of public relations is to make the public think favorably about the company and its offerings. Commonly used tools of public relations include news releases, press conferences, speaking engagements, and community service programs. But advertisement is closely related to public relations. the goal of advertising is generating sales, while the goal of public relations is generating good will. The effect of good public relations is to lessen the gap between how an organization sees itself and how others outside the organization perceive it. Public relations involve two-way communication between an organization and its public. It requires listening to the constituencies on which an organization depends as well as analyzing and understanding the attitudes and behaviors of those public. Only then can an organization undertake an effective public relations campaign. Many small business owners elect to handle the public relations activities for their own companies, while others cho ose to hire a public relations specialist. Managers of somewhat larger firms, on the other hand, frequently contract with external public relations or advertising agencies to enhance their corporate image. But whatever option is chosen, the head of a company is ultimately responsible for its public relations. Sponsorship Companies and brands use sponsorships to build brand recognition by associating with an event. Companies try to find the target groups who fit within a specified budget and provide sponsorship benefits that suit the companys objectives. There are various sponsorships which are local, national and international sponsorships. Objectives of Sales Promotion techniques: Many sales promotion techniques used to attract the customers who are using the product for the first time. It is used for introduction of new products. Sales promotion can act as an effective customer information gathering tool. Marketers found that sales promotions are an effective tool for creating interest in a product because creating interest is considered as an important use of sales promotion. Some Sales promotion techniques offer the opportunity for customers to try the product for free or at low cost. Sales promotions are designed in a way to move customers to action or to provide information about product. Sales promotions are to build product awareness and to maximize the demand. Objectives of Public Relations: Public relations objective is to aware consumers about new product launching or to maximize the demand of existing product. Public relation can be used to provide customers with more information about a product. It is also used to build a good image and to maintain a positive relationship with customers. Objective of Sponsorship: The main objective of sponsorship is to increase sales. To aware the customers about a product. To reach target markets. To reach consumer where they live and play. To build relationship with customers. To build image. P8: Recommend the use of individual techniques in two commercial situations. Confed School for Professional Studies Confed is a consultancy which provides information about many U.K universities to the students of Pakistan. It has four branches in Pakistan located in Peshawar, Islamabad, Lahore and Karachi. It provides information to the students who want to study abroad and helps them in selecting their careers. Confed conduct seminars in which that call different student and gave them briefing about different universities in U.K and about the living in the U.K. Besides consultancy business Confed is also offering Higher National Diploma (HND) and classes for ILETS exams. Recommendations for CSPS to improve their business. Confed should distribute flyers in different colleges and universities invite them to their seminars. They should specially target the students of FSC, A-levels. They should give discounts to the student who are applying for the first time and should give them keep the student satisfied. CSPS should make writing pads, pens, and distribute amongst the students of other colleges and universities. In Peshawar every one cannot afford the education in the U.K Confed because it is too expensive. Confed should make their customer realize that if the education is expensive it doesnt matter later on it has many advantages and benefits. Confed should deliver the advantage that a student will get by studying in the U.K. Confed should conduct different campaign for example beatifying university town, this will make a good reputation of confed. They should be participating in social activities. Daewoo Pakistan Sammi Corporation was established as forest products importer in 1954 but has expanded its business to become a dynamic trading company in Korea. From the 1950s, Sammi has been challenging the world market with a great emphasis on conforming to international requirements for the timely delivery of top-grade industrial products, such as Stainless steel, Coated steel, Automotive parts, Wood products various raw material.  Ãƒâ€šÃ‚   Daewoo is a bus service introduced by Sammi cooperation, Daewoo is a bus service which covers almost all the cities of Pakistan. The journey of Daewoo is very relaxing, comfortable and is always on time. Now a days Sammi Daewoo is very popular for traveling in Pakistan. Here we will discuss about three major cities Peshawar, Rawalpindi and Lahore and how can Daewoo improve its services. Recommendations Reservation of Daewoo is made by phone. They should start a service by which there customers can make booking online or through their mobile phones. Sometimes the operator is busy and may not receive call so they should introduce new way of booking of seats on Daewoo that is online booking and through mobile phones. This will save time for their customers and will be much easier. They should give monthly cards to their regular customers worth Rs 2000 and the fare should be deducting from the card automatically. And should also give them discounts. They should also give donations to charitable trust. This is very good for overall reputation of the company. They should launch VIP busses for the executive class and should make the service different than normal routine. For example the menu should be different. Bussed traveling from Peshawar to Lahore should take the route of motorway from Peshawar usually the bus passes through noshera which takes a lot of time. Daewoo should offer snacks in between the journey. P.9 explain the principles and process of campaign management including (Communication goals, situation analysis, Campaign objectives, Strategies and Budget allocation) Goals of communication: The main goal of business communication is to influence, to control our audiences responses in the way we had intended, so that we can fulfill certain aims for ourselves and our organizations. Effective business communication, of course, results in our eliciting the response we desire both in the short term, such as having our audience obey an order, and in the long term, such as having our audience continue to follow the spirit of the policy. Secondary goals such as self-expression, social relationships, and career advancement also involve producing change in knowledge, attitude, or action. With all these complicated variables going on in the communication process, no wonder communication is imperfect. Situation analysis When analysis of the organization as it is at the moment and how it may develop in the future, is important. The analysis has to be executed at an internal level as well as an external level to identify all opportunities and threats of the external environment as well as the strengths and weaknesses of the organizations. There are too many factors internal and external to the firm which includes in situation analysis but some of the important contexts are given below. Historical context Industry analysis Market analysis Competitor Historical context All situations are unique, it is important to know how the firm arrives at the current situation. For compaign plan we should know about the history of the company including mistakes and success and decision that take in past. Industry analysis In industry some factors affect the character and growth in an industry i-e technology, regulations, economic conditions and social factor. In industry we have to identify that, is there any trend of that product or service? Does customer wants to avail it or not?. We should find out what is unique going on another side. We cannot ignore trends in an industry, no matter in what business we are. Market analysis There are different factors that affect decision making. The effect of external environment is unavoidable in all areas of marketing. There are different types of customer. and Each type o customer have their own attitude towards product and process of decision making so while making campaign we have to keep in eye all of our different types of customers. Competitors We cannot ignored competitors strategies while campaign plan. Its not like to follow each other strategies but have to make different, unique and more effective strategy compare to competitor. Campaign objectives Some of the important objectives of campaign are given below. New customer acquisition. Ensure a strong level of public awareness, understanding and support. Revenue. It raises the awareness of decision making, Cross-selling and bundling Churn prevention and management It also helps in feedback. Youll receive valuable tips, suggestions and leading during your referral interviews Stimulate the trends of investment etc. Strategies Strategy is mechanism by which something is to be done. There are infinite numbers of strategies. Developing marketing campaign can do around these three phases: Conduct your own market research. Focus on one or two positions which, based on your research, look like a good fit for you. Create a position thats right for you in a company where you feel comfortable and motivated. Budgeting The most important and difficult step or context is budget the funds, time and human resource for your campaign. There are different methods which usually get follow are given below. Percentage of sales approach is a simple but inexperienced way to deal with issue. Unit of sales approach that allocates funds on a per-unit base rather than percentage of sales basis. In the share-of-market approach the activities of key competitors are factored in to the budget setting process. A funds available approach is used when firms are strapped for cash and need to cover costs and preserve profitability. Tasks for P10 For this task you must: Discuss the importance of integrated and cost-effective campaign. Use appropriate techniques to develop a cost effective and integrated campaign, consider relative costs of various promotional techniques, product life cycle considerations, strategies that can be adopted by firms, positioning strategies, barriers to integration The most important factor of integrated is to control of the promotional process allows for more synergy activity among each of the communication program elements. It also helps organization to arrange a convenient for clients to coordinate all promotional efforts with one agency and agencies with IMC capabilities can create a single image for the client. The importance of cost-effective campaign is giving a guild line to marketing department that promotional message reaches youre intended and targeted audience and also message is understood by audience and the message stimulates the recipients and they take action. Any communications campaign must have clear, measurable objectives. This is true whether the campaign is designed to communicate product benefits or to support an event. In order to achieve these objectives, a campaign requires careful planning. There are eight main stages to consider, from defining the target market to setting a budget and schedule. (Steel, Jon, 2010) The most important factor of integrated is to control of the promotional process allows for more synergy activity among each of the communication program elements. It also helps organization to arrange a convenient for clients to coordinate all promotional efforts with one agency and agencies with IMC capabilities can create a single image for the client. Asses our marketing communication It is important in this first step to examine and understand the needs of our target market. Our target markets are the students who want to go abroad for their higher studies. What communication channels will use? In the beginning we place billboards near the colleges, schools, and universities and the other thing we distribute our pump flits to different students and keep the help desk of Confed in different colleges and universities. Objectives Our objectives in a promotional campaign are slightly different from our marketing campaign. Our Promotional objectives are stated in terms of long-term behaviors people are having been exposed to your promotional communication. These objectives must be clearly stated, measurable, and appropriate to the phase of market development. Promotion Mix   In this step we will need to allocate resources among sales promotion, advertising, publicity, and of course personal selling. Dont skimp on either of these areas. We must create awareness among our buyers in order for our promotional campaign to succeed. Promotional Message In this step we will need to sit down with our team and focus on the content, appeal, structure, format, and source of the message. We should keep in mind our promotional campaigns appeal and execution and also objectives. Product life cycle Confed overcome the consultant name as ICAS. ICAS was the good consultants but it never capture the market instead of this Confed in the start was not that much good then it highly advertise their service and to promote their business more they launch an HND which is the good opportunity for the students wants to go abroad and want to study the business. Now a days its in a stage of growth. confed Strategy: Confed standard is good, means they installs the multimedia for lectures, a/cs to create the better environment for the students, But there is something slightly missing in it that now they have to advertise more and more in these days because in these days admissions are open at U.K and also in Pakistan and the other thing is to create their management effective which attracts the parents. P.11: present promotion recommendations in the form of a promotion plan Situational analysis Daewoo Pakistan service was established in 1997 with a new kind of service for traveling and tourism. They have routes to all over Pakistan by providing the relaxing and refreshing service to their customers. Company Analysis Recently they are the largest land travel provider in Pakistan. Daewoo has bus terminal with complete range restaurants, cargo service, and travel service. The main goal of the company is to leave on time and get to destination on time. As Daewoo is an international company but this company has indirect competitors which are private busses and the new Motorway Express which tries to compete with Daewoo. Customer Analysis Today customers are becoming sensitive in terms of traveling and food, many people wish to travel safe, comfortable, on time with reasonable price, airlines are providing this kind of service but the price is high, Daewoo is providing the same service which the people of Pakistan wished. Competitor Analysis Daewoo Pakistan is the leader in bus service they dont have a direct competitor but if we consider the indirect competition, there are lots of busses which are trying to get the customers providing a comfortable travel but they dont have on time delivery and safe travel. About a year ago the new travel service has been introduced by the name of motorway express, but this company is in introduction stage which provides the routes from Peshawar to Islamabad and Rawalpindi. P12: Discuss briefly are the criteria for measuring promotional techniques effectiveness. How would you measure the campaign effectiveness in this scenario? There are many ways through which we can measure the promotional techniques effectiveness. Different companies use different ways to measure their promotional activities. The companies follow up to measure their promotional techniques are following areas. Measuring effectiveness of advertising Measuring effectiveness of sales promotion Measuring effectiveness of personal selling Measuring the effectiveness of advertising To check the number of enquiries from advertising. If the advertising is strong so automatically the sales of the company will be very good. When the sales are there means that the advertising goals have been accomplished. To check the customer awareness before and after the advertising campaign. Number of request for further sales means that the advertising campaign was very strong and more awareness is there in-between the consumers. Levels of repeated sales also show the effectiveness of advertising. To assess the effectiveness of advertising campaign, you can monitor sales, new customer requests for information, phone inquiries, and response from the retailers. Measuring the effectiveness of sales promotion The company must take the feedback of their customers regularly. A sales promotion is constructed to inform customers about the new product. This is possible by advertising in newspaper, and other Medias explaining the product and inviting customers to visit their websites for coupon offers. An activity like this can be measured by tracking the number of people visiting the website. Besides coupons another promotion techniques is price discounting such as 50% discount offer, buy one get one free, reducing cost is a sure way to motivate customers to buy the product. M5: Show in which situations do u think your recommended techniques may not work The recommendation I have given they may not work in the following conditions. We have suggested that we should distribute flyers in different seminars but because of security reasons usually seminar get cancelled, due to which we can face problems. It may affect the image of company while giving discounts. To offer the service of booking Daewoo seats through sms or internet can be costly. If there are not enough funds so the organization will not be able to advertise their product in a proper manner. Lack of human resources resource can be the possible reason of not meeting the required goals. Lack of communication between the staff can also affect the overall business of the Confed. The managers of the organization should keep check on the staff. If the manager is not competent the organization can suffer. If there is political instability the organization might not be successful to achieve its required goals. The organization might not have enough funds to allocate them into other activities M6: Develop the budget for the promotion plan To develop a budget for the promotion plan is a very technical part. We need to allocate out finances in such a way that we can get full benefit out of it by utilizing minimum finances. A budget planed at the beginning of the year and is followed throughout the year. As we are introducing a new product which is a mineral water at the beginning it will need lots of advertising so that people come to know about the product. We are going to make our promotional plan as follows: We will advertise our product in news papers which will cost us about 30,000rs. We will advertise our product on television by giving a contract to an ad agency to make an attractive ad so that the consumers get attracted to it by watching that ad on the television. This can take about 50,000 to 80,000. We will distribute free samples to different retailer which can cost about 4,000rs per retailer. We will make poster, brushers and distribute them in every possible area where people can see then easily. This will also take about 20, 000rs of our finances. We will hire a bill board in a main area, near traffic signal, so that on red light people can see our advertisement. This will cost us about 50,000 to 80,000 per month. M.7: Develop the communication goals through DAGMAR approach. DAGMAR is called (Defining Advertising Goals for Measured Advertising Result) It is an approach to advertising planning and a method for selecting goals and to use those goals to measure performance. It is intend to create awareness, impart information, to develop attitude. There are four stages of DAGMAR approach which is discussed below Awareness: This model is used to aware the customers of the existing brand of a company. Comprehension: To make consumers understand the usage of the product. Conviction (Persuasion): to persuade the consumers to buy the product. Action: To get the consumers to purchase the product. Characteristics of advertising objectives in DAGMAR approach: There are four characteristics of DAGMAR approach which are discussed below Well Defined Objectives: The objectives should be cleared, it should be measurable and specific, and these objectives should be communicated to Copywriters and marketer specialists who develop the advertising message and it will help them to select the specific message for advertisement. Measurable objectives will help for effectiveness of advertisement. Benchmark and Degree of change sough: Benchmark is to target the audience in communication model. It means to know how many target audience are at the stages of communication model. It is must to know the number of target audience who are at awareness stage and at persuasion stage. Well defined target audience: The advertising message should well define to the target audience. It is must to know the person involved in each stage of communication. Like some audience are at understanding stage and some are target audience and maybe some are at persuasion stage. Specified time period: The time period of advertising should be specified for achievement of objectives. Most of companies specify the time period from months to year period it depends on situation and degree of change sought. If a companys objective is to increase brand awareness than it can be done in short time through mass media. But if objective of the company is increase the understanding and persuasion of branch loyalty than it takes time. D5: Show how your promotion plan activities will be planned, managed and organized. We can plan and manage our promotional activities as follow: We will divide the task amongst our employees so that each and every task is done in a proper manner. Like this there wont be a burden on one person. For advertising on television we have to look up in best advertising agency, do that they can make our ad more attractive. We will gave our products on much more discounted rates then our competitors We will provide our product to different Hotels, restaurants so that more people consume our product. Also take feedback from our customer that how we may improve our product.

Censorship in Libraries and Schools Essay -- Censoring Literature Essa

Censorship in Libraries and Schools What would you do if you went to your child's school and saw that they were looking at inappropriate material on the internet? Would you react the same way if they were in a public library? Who decides what is okay for your children to view? Who decides where they can view it? What can you do about them being able to view these things? Are there any laws that can prevent this from happening? What are some schools and libraries doing to help prevent children form looking at such material? These are all issues that will be discussed in the next few paragraphs, along with my opinions on the matter. Body In 1998 there was a law passed, called the Child Online Protection Act, which "made it a federal crime for commercial Web sites to make available to minors materials that are harmful to minors, as judged by community standards". The sites that were considered harmful to minors had to get proof of age from the visitor of the site. This law, like the rest, caused uproar with the First Amendment supporters. The supporters "argued that the law was too broad and would threaten are, news, and health sites". The federal court agreed with the supporters and declared that this law was unconstitutional, because the "Web is accessible everywhere, the community-standards would restrict the entire country to the standards of the most conservative community". This ruling was made in 2000, in 2001 the Supreme Court heard an appeal from the government, but has not yet ruled. In my opinion, I think that this would be a good idea. Yeah, it would take away some of the people's privacy, but that is a sm all price to pay to keep the children in our nation from seeing things that can be harmful to them. I know... ...lusion As a parent you really cannot do anything about what your child views while at the library or while at school. You could tell them that they are not allowed to look at those sites, but sometimes those sites just pop up, or we all know that when we tell a child that they cannot so something it makes them want to do it even more. You can keep them from viewing certain things at home but other than that there is not much that you can do. Sorry, but it is true. There are people out there that are trying to change this, and we see this by the laws that are continuing to be made and changing. As I said earlier filters cannot be perfect, there will always be problems with them, but we just have to deal with them the way that they are. That is just life. Works Cited: Baase, Sara (2003). A Gift of Fire (2nd ed.). Upper Saddle River: Pearson Education, Inc.

My Favorite Superheroes Essay

In the world of comic books and fantasy literature, there have been a multitude of amazing superheroes. Each superhero has their own unique set of skills and personalities. My favorite superheroes are Captain America, Batman, and Iron Man. These three superheroes have come to their powers in different ways, yet they all use their awesome talents to fight for good. Captain America, Batman and Iron Man all have extraordinary abilities, which make them unique and special. Captain America has been given the gift of super-human speed and strength and the ability to heal quickly. Batman has super gadgets, such as the Batmobile, batarangs (bat shaped boomerangs), and a grappling gun. Iron Man, like Batman, relies on technology to create his advantage. His primary advantage comes in the form of his full body metallic suit. The suit features a smart computer and multiple weapons systems. The special powers and technologies these superheroes possess set them apart from the average man on the street. Even though they all have special abilities, each of these superheroes came to their abilities in a unique way. Captain America was the subject of a military experiment that had aimed to create a super soldier. His physical abilities and appearance were altered with the injection of a special serum. Contrary to the Captain’s origin, Batman derives his power from expensive, state-of-the-art technology. His motive to fight crime stems from the death of his parents, who were killed when he was a child. Iron Man, on the other hand, suffered a chest injury during a kidnapping, in which his captors attempted to force him to make weapons. In order to escape, and save his life, he created a powered suit of armor. As you can see, each superhero had a different origin but they have all used their experiences to fight for good. Captain America had been small and frail before his transformation, so he fights with a sense of protecting the weak. Captain America is an inherently good and honorable person. Batman fights crime as form of vengeance, or revenge, due to his parents’ deaths. Batman fights for good despite being a dark and tormented character. Iron Man also fights for the good side, but he does so a little reluctantly. He originally acted to defend his company’s interests, but inevitably he began to use his powers for a greater good. These superheroes may come from different backgrounds and have unique skill sets but they share a common goal. They all fight to protect the weak and the innocent from the powers of evil. Despite their superficial differences, these superheroes are very much alike.

7 Tips to Surviving the First Year as a New School Principal

7 Tips to Surviving the First Year as a New School Principal The first year as a new principal at a school is a daunting challenge.  Everyone is trying to figure you out, testing your mettle, and attempting to make a good impression.  As a principal, you want to find a balance in making changes, building relationships, and figuring out what everyone is already doing well.  It takes a keen sense of observation and a significant investment of your time.  Even veteran principals taking over at a new school should not come in expecting things to be the same as they were at their previous school. There are so many variables from school to school that most of the first year will be a feeling out process. The following seven tips can help guide you through that critical first year as a new school principal. 7 Tips For Surviving the First Year As a New School Principal Understand your superintendents expectations. It is impossible to be an effective school principal at any point if you and the superintendent are not on the same page. It is essential that you always understand what their expectations are. The superintendent is your direct boss. What they say goes, even if you do not entirely agree with them. Having a strong working relationship with your superintendent can only help you be a successful principal.Create a plan of attack. You will be overwhelmed! There is no way around it. Although you might think you know how much there is to do, there is much more than you could have possibly imagined. The only way to sift through all the tasks that it takes to get ready and get through your first year is to sit down and create a plan of what you are going to do. Prioritizing is essential. Create a checklist of all the things you need to do and set a time table of when they need to be completed. Take advantage of the time you have when no students a re around because once they factor into the equation, the likely hood of a schedule working is highly unlikely. Be organized. Organization is key. There is no way you can be an effective principal if you do not have exceptional organization skills. There are so much many facets of the job that you can create confusion not only with yourself but with those you are supposed to be leading if you are not organized. Being unorganized creates chaos and chaos in a school setting especially from a person in a position of leadership can only lead to disaster.Get to know your teaching faculty. This one can make or break you as a principal. You do not have to be every teachers best friend, but it is critical that you earn their respect. Take the time to get to know each of them personally, find out what they expect from you, and let them know your expectations early. Build a solid foundation for a solid working relationship early and most importantly back your teachers unless it is impossible not to.Get to know your support staff. These are the people behind the scenes who do not get enough credit but es sentially run the school. The administrative assistants, maintenance, custodians, and cafeteria personnel often know more about what is going on with the school than anyone else. They are also the people whom you rely on to make sure the daily operations run smooth. Spend time getting to know them. Their resourcefulness can be invaluable. Introduce yourself to community members, parents, and students. This goes without saying, but the relationships you build with the patrons of your school will be beneficial. Making a favorable first impression will lay the groundwork for you to build on those relationships. Being a principal is all about the relationships you have with people. Just like with your teachers, it is essential to gain the communities respect. Perception is reality, and a principal that is not respected is an ineffective principal.Learn about community and district traditions. Every school and community are different. They have different standards, traditions, and expectations. Change a long-standing event such as the Christmas program and you will get patrons knocking down your door. Instead of creating additional problems for yourself embrace these traditions. If it does become necessary at some point to make a change, then create a committee of parents, community members, and students. Explain your side to the committee and let them decide so that the decision does not fall squarely on your shoulders.

HEADED IN THE RIGHT DIRECTION essays

HEADED IN THE RIGHT DIRECTION essays HEADED IN THE RIGHT DIRECTION All teenagers experience a stage of rebellion where they seek their independence from their parents. During these years of a teenagers life, they learn things about life whether it may be positive or negative. The real test of individuality comes in where its up to the teenager to decide whether or not they want to change for the better after learning through their own personal experiences. Danny, a typical teenager, went through this same type of rebellion with his family. Hanging out with the wrong crowds and getting involved with illegal things, Danny was finding himself always in trouble either with his parents or with the law. He definitely needed something to turn his life around in the right direction. But unfortunately, it wasnt until his fathers death that Danny realized he needed to change his lifestyle. Because his fathers death had such a great impact on him, Danny decided to get his life on the right path by going back to school, working part-time, and changing his overall attitude towards life. The most important thing that Danny now realized was that he needed to go back to school. Being a high school drop-out at the age sixteen, he decided that it was the right time to enroll in school in hopes of getting his high school diploma. He realized that without a high school education, he wasnt going to get very far in his life. Before, not even caring if he would live through a whole day, Danny did not take his life seriously at all. The big difference now was that he contemplated about what the future had in store for him. Life now meant everything to him and he was going to do all that he could to make the best out of it. No matter what it took, Danny was eager to return to school and accomplish his goals. In addition to attending school, Danny also managed to work a part-time job at ...

Theorists Choice between Prioritism and Sufficientarism Essay

Theorists Choice between Prioritism and Sufficientarism - Essay Example There is also the aspect of taking positions that are quite inadequate. It is important that clear distinctions be carried out as these will greatly help to have an apparent view on the whole issue or topic. Sen is very firm about normative and substantive claims. There is however the avoiding of the entire commitment to the justice theory. Considering the theories, there is expression of scepticism on the issue of proritism. There needs to be a choice between prioritism and sufficientarism because this will greatly help erase ambiguities that exist among theorists. (Roemer, 1996) There are views that actually emerge as criticisms to other theorist. Looking at theorists work there needs to be a choice between sufficientarism and prioritism because there needs to be some measure of one's condition which is relevant to the entire allocation of alterable aspects. This is in line with the theorist of justice. This is because an issue like justice requires equality. In this case when a choice is made then one can easily determine whether there are unequal or equal conditions in a circumstance. The reason as to why theorists need to choose between prioritism and sufficientarism is because these two aspects are always in conflict. Among theorists there is great formulation of sufficientarism as a claim of identity. On the other hand, this aspect is not seen as a claim virtue. Theorists also need to choose between sufficientarism and prioritism because research reveals that the theorists' work of primitivisms or non reductive sifficientarism is quite incompatible with various aspects of prioritism. In case there are any aspects of sufficientarism in the theorists' work, then the entire sensorial seems to be the exact opposite of prioritism. There has always been a wonder on the issue of prioritism differing with the sufficientarism concept. According to the sufficientarism view, there is the holding on various sets of physical facts that normally determine an individuals experimental properties which in most cases are very separate from other facts that are quite non experimental in nature. Looking at restricted prioritism there is a clear denial of these claims. (Roemer, 1996) When there is actually restricted prioritism amongst theorists there is a strong implication of desires, beliefs and other requirements that actually have the whole potential of having many of the properties that are quite experimental in nature. There is normally the argument with the entire compatibility of reductive sufficientarism and also the issues of prioitism. There is normally a wonder as to whether there are experiential properties that make theorists lie in between the two aspects of sufficientarism and prioritism. According to various scholars the form of sufficientarism in which one person desires and believes in is greatly characterized or rather determined by various relations that exist between internal states that are physical and also external states. When theorists fail to choose between the two aspects of prioritism and sufficientarism, then there automatically arise the issues of interpretation and constraints. One of the major constraints that arise when theorists fail to choose between one of the two aspects, that is prioritism and sufficientarism is that there is bound to be the constraint of interpretation in desires, beliefs and the rationalization concerning the various theories. This is in line with

The Effectiveness of Internal Auditing in Saudi Arabian Local Essay

The Effectiveness of Internal Auditing in Saudi Arabian Local Government - Essay Example Variables used to measure the efficiency include the competence of the staff in the audit department, the size of the department, the independence and autonomy of the audit department, the management support of the audit process, relationship of the internal practitioners with the internal auditors and eventually, the relationship between the audit council and the auditing department (Kamrava, 2010). The methodology used in the survey, archival and the conduction of the research involved the use of unstructured interviews (personalized and intercepted via telephone) and use of survey questionnaires, the respondents in this process included administrators form the Al Sharqiyah Municipal government and in this organization, the internal audit department will be fully utilized as a source of information, Correspondence with the governor or his handlers will be required to evaluate the efficiency of the operations in the local government and to have their opinion ad take on the role and importance of internal auditing in local government. The analysis of the findings will help determine the level of comprehension of the practitioners and stakeholders of the audit process and importance and also gauge their efficiency in the implementation of the same. A review of their competence levels will be of prime importance since it will also indicate the nature of the workforce in the local government versus the kind of work they do which in turn will assist in the evaluation of their efficiency at work. The background information on the structure of local government and audit requirements of local government as mandated by the Generally Accepted Auditing Principles and the Audit Practice in Local Government will be used as a yardstick in the measurement of efficiency of the practitioners, the internal audit process and the compliance of the administrators to the laid rules and regulations of internal auditing (Kamrava, 2010). BACK GROUND / INTRODUCTION OF THE STUDY Saudi Arabia, home to a massive population of 22.1 million p eople according to polls done in 2001 by the Saudi Department of Statistics. To manage this population that sits on land and water. The Saudi Arabian government has divided the nation onto fourteen provinces also known as emirates. These are namely Al Banah,Al Hudud as Shamaliyah, Al Jawaf, Al Madinah, Al Qasim, Al Qurayyaf, Ar Riyadin , Al Sharqiyah ,Asir Hail Jizan, Mkkah, Najra and Tabuk. All these emirates are either headed by brothers, sons and nephews and other kin to the King (currently King Abdullah) according to the economic and political significance of the emirate. This system allows the emirates to be divided into districts and sub-districts relative to their geographical size. With the developments in trade within Saudi Arabia and the world, the economy, social set up and political