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Are The Police Our Friends - 1211 Words

Are the police our friends? Are they really protecting us? Or are they taking advantage of their powers? As humans, we always look at the negatives of all situations, and never the positives. Well, the police force have saved us from many fatal incidents and have protected us from the day we were born. Sadly, we tend to criticize them for the all the things they did wrong. Questionable events occur from time to time, raising attention throughout the world and especially on social media. The most projected incidents raise attention as a result to the race,age, gender and colour of the individual. The primary reasons why racial stereotyping is difficult to overcome are a result to past controversial police incidents, police carding and how police culture and police personality have taken a huge role in the topic. Firstly, police have a number of cases against them, regarding violent and unexpected acts on their ends. Soon, police brutality became a word that popped up more often. Many of the incidents caused chaos in the streets and people protested for answers. What sparked the fire was that most of these incidents were mainly addressed with black males. Many incidents that led to death or severe injuries like Rodney King, Robert Davis, Michael Brown, Eric Garner. These drastic events spark questions within the police force. Were they trained properly, or were they just sent out in the field with a badge and a uniform? In an online article, it said â€Å"Garner was killed afterShow MoreRelatedThe Importance Of Police736 Words   |  3 PagesNowadays, police play a significant role in the society. They are important because they help us maintain order, ensure peace and tranquility, prevent crimes, and etc. However, a study from Pew Research Center suggested that there were only â€Å"abou t one-third (36%) of the public says they have a lot of confidence in their police department† in America (Morin, 2016). I think some of the reasons why people lack confidence on police is because they often heard and witnessed police officers abuse theirRead MoreThe Police Brutality Of The United States Of America1536 Words   |  7 PagesRoger Owensby Jr., Jeffrey Irons, and Timothy Thomas, were all found guilty and killed for the crime of being a black man in America. Police brutality against blacks. from the civil rights era of hoses, tear gas and dogs, to the iconic images of the Late-Rodney King being beaten by officers, Black America has a special and vital need to know the pathology behind police cruelty. The 4th amendment clearly states that â€Å"the right of the people to be secure in their persons, houses, papers, and effects againstRead MorePersonal Narrative : My Personal Experience1121 Words   |  5 Pagesexperience Put the gun down! Put the gun down! Pow Pow Pow. The gun shots cracked into the air as loud as thunder. One after another. We live day by day not knowing our end. In the blink of an eye our lives can be changed forever. Its life, yet even in knowing this we never expect tragedy to find us. We never expect it to affect our lives and the people we know and love. I’m going to share with you the day tragedy found my life. I was a junior at Panther Creek High School in Cary, NC. Which was rankedRead MoreUnplanned Roadtrip760 Words   |  4 Pagestime with friends on a road trip and had lot of fun but planning play great role in road trip. On the Sunday morning, it was raining outside and I was getting bore at home. I called my friend and make a plan for road trip. I pick up some snacks, some drinks and some money from my dad pocket and my friend took his dad car without his permission. His dad bought a new car just two weeks before and it was too costly. We started our journey and on the way, it was too foggy with wet roads and our car wasRead MorePolice Department, Beliefs, Attitudes, And Behaviors1678 Words   |  7 PagesIn every police department, beliefs, attitudes, and behaviors are strongly influenced by its culture. This culture is primarily developed through a process of socialization, or beliefs, attitudes, and behaviors learned in interactions with peers and on the job experiences. Socialization has led to both an executive and police officer culture, each with its own perspective of the dilemma of means and ends. Police executives must, by necessity, be as concerned with the means of getting the job Read MoreViolence Is Defined As The Abusive Use Of Force1471 Words   |  6 Pagessurrounded by violence every day, and it may occur in our daily lives through domestic violence, school violence, and through the mass media. With that being said, the news coverage has been bringing to our attention the crisis of violence afflicting the young generations all over the world. When we think about all the violent crimes that have taken place in or society, we can all come to a conclusion that they all have one thing in common: Police officers. They are at the root of all the chaos thatRead MoreThe Effects Of Police Brutality On The Relationship1243 Words   |  5 Pages Bad Blood: The Effects of Police Brutality on the Relationship Between Minorities and the Police Brandon Seigle June 16, 2017 CRJS 498 NC AT University ..................Column Break..................As children we are taught that not only are police officers our friends, but that their job is to protect and serve our communities. Unfortunately, for many minorities this image is shattered as incident after incident occurs in the streets of their communities. With today’s technology, theseRead MorePolice Brutality : Should Police Officers Keep Their Guns At All Times?1570 Words   |  7 PagesPolice Brutality – Should Police Officers keep their guns at all times? (Police Training.) Police brutality has been a very controversial matter these past few months, with citizens supporting those who claim to be victims, and others who don’t. Though most people have been supporting the victims, some people who don’t can agree that police having guns with them in a simple investigation is a little over done. There are many instances where an officer can be seen, from a citizen’s camera, approachingRead MoreYou Are the Parent of a 16 Year Old Boy.1594 Words   |  7 PagesYou are the parent of a 16-year-old boy. You come home and find the door ajar. Inside, you discover your son’s friend looking in a kitchen drawer. He says he is trying to leave your son a note. On the counter next to him is a lock pick and some of your jewelry. The boy smells of marijuana. You tell the boy to leave immediately and he does. Do you call the police, call the boy’s parents, tell your son, or do something else? Write a 1,400- to 2,100-word paper, explaining your response. FormatRead MoreCurfew Law Argument1550 Words   |  7 Pagesfor protecting our youth. Of course, many of these laws are a target for controversy, but one these laws seems to have found itself at the top of the list. This law, in many peoples opinion, is a direct violation of our rights as American citizens. Some believe that this is a gateway law that gives the government the ability to become even more overbearing and suppressing to society in general. However, there are also people that feel that this law is vital to the well being of our communities. The

The Holocaust and the Cambodian Genocide Similar or...

Evil doesn’t even begin to cover it. The mass murder of millions of people. The complete obliteration of an entire society. Each and every genocide has the same core principles, but a distinct face. A dictator takes over a weak country with promises of returning it to its former glory, once he has everyone’s support, he implements extremely discriminatory laws and finds reasons to kill anyone who dares oppose him. The Holocaust and the Cambodian genocides are remarkably similar, and yet strikingly different. The Holocaust was an attempt to wipe out all Jews and other minorities such as gypsies and handicapped people. The Cambodian genocide, led by Pol Pot and the Khmer Rouge, was in some ways a mirror image of the Holocaust, but it†¦show more content†¦This fact strikes many people as peculiar because it raises the question, â€Å"If they didn’t care enough to let them live, why did they care enough to keep such meticulous records?† Such a questio n is very difficult to answer because the vast majority of the despicable things that these two sets of wrongdoers did are unexplainable. Some things may even be better left unknown. Despite having a prominent amount of similarities, these genocides are also very unique. As gruesome as it is to think about, one of the main differences is the reason for extermination. In other words, why the people who were killed were killed. The Holocaust had somewhat of a regimented list or criteria that had to be met before they killed anyone. Most of the people killed were practicing Jews who Hitler believed to be holding the German culture back from progressing as a society. However it is less common knowledge that Hitler and the Nazis also persecuted gypsies, homosexuals, and anyone who didn’t fit his description of the perfect race. The perfect race to Hitler was deemed the Aryan race (blonde hair, blue eyes, and pale skin) and the purpose of the holocaust was to kill the Jews and anyo ne else who might prevent the Aryan race from prospering (â€Å"Holocaust†). In the Cambodian genocide, people were killed for a multitude of reasons. One being that they opposed Pot’s new communist approach to running the government. Another being that theyShow MoreRelatedEssay about The Holocaust and the Cambodian Genocide 1201 Words   |  5 Pagesdefinition of genocide is killing a large group of people of a certain origin. The Holocaust was in Germany and started in 1933. Adolf Hitler and the Nazis were in charge of the Holocaust. The Cambodian Genocide took place in Cambodia. Cambodia is in Southeast Asia (â€Å"Cambodian†). Pol Pot was the leader of Khmer Rouge and the group was in charge of the Cambodian Genocide (â€Å"Cambodian†). The Cambodian Genocide started in 1975 and ended in 1978 because Khmer Rouge was ended by Vietnam (â€Å"Cambodian†). The HolocaustRead MoreCambodian Genocide Essay1327 Words   |  6 PagesCambodian Genocide Dead bodies everywhere you turn. The smell of gunpowder, filth, and death choke your lungs. You wonder everyday whether it will be your last. All your body feels is pain; all your heart feels is emptiness. One might think this is how life was for Jews during the Jewish Holocaust. In reality, this is how life was for many Cambodians during the reign of Pol Pot between 1975 and 1979. This event, known to many as the Cambodian genocide, left a profound mark on the world around usRead MoreRwanda and Cambodian Genocide Essay2251 Words   |  10 Pagesaction we don’t even move a finger until the situation is out of control. It’s amazing how ignorant and stubborn the human race can be. This is exactly the response of many nations when it comes to genocide. Genocide is the systematic killing of all the people from a national, ethnic, or religious group. Two of the most recent genocides in history are the genocide of Rwanda and the genocide of Cambodia. The genocide of Cambodia started on the year of 1975 and ended on 1979. This is considered the KhmerRead MoreForeign Influence and Its Positive and Negative Impacts1285 Words   |  5 Pagesfighting and hatred. The majority of people believe that there isnt a specific cause for genocide. However – as shown by the Sudanese and Rwandan Genocides—foreign influence, and the absence of it, plays a big role in causing genocide. Before exmaning the effects of foriegn influence in causing genocide, it is important to understand the concepts of foreign influence and genocide. The UN defines genocide any of the following acts committed with intent to destroy, in whole or in part, a nationalRead MoreA Study Of Fiction Can Teach Society Lessons And Provide Warnings Against Past Mistakes From Happening Again2479 Words   |  10 Pagesagain. Acts of genocide and similar atrocities are devastating and unnecessary acts of hatred in the world. Between the years of 1939 and 1945 was one of the world’s largest acts of hatred against a group of people - the Holocaust. In just the span of six years in Germany, approximately eleven million people were killed, six million of them were Jewish. Thirty years after the end of the Holocaust, from 1975 to 1979, was a similar act of mass murder in Cambodia - the Cambodian Genocide by the rebelRead MoreThe Carnage Of The Indians1575 Words   |  7 Pagesâ€Å"unworthyâ⠂¬  victims . . .† (26) Genocides, such as that of the Amerindians, show this grotesque train of thought in human beings. The dehumanization and murder of the Native Americans was nothing more than an action made by the Europeans to show their superiority they believed they possessed. Throughout history, this behavior can be seen in many tyrannical communities, such as those that ruled over the â€Å"Armenians, Jews, Gypsies, Tbos, Bengalis, Timorese, Cambodians, Ugandans, and others.† (4) Although

Slavery, The Shadow Of Americas Past - 1613 Words

Slavery, the shadow of Americas past. It is astonishing how long it took to get slavery abolished in all of the Unites States of America; however, there are logical reasons toward why the founding fathers of America did not abolish the treacherous act earlier on in America’s future. The most logical of reasons was to stop the South from seceding from the recently formed union. Due to the weak central government under the articles of confederation, the widely different North and South would not have been able to function without each other. Also, some southerners believed that the bible sanctioned slavery, while others thought that they were just too dependent on the slave labor to let it go. The subject of slavery was always the elephant in the room. It was rarely talked about and when it was talked about, it was of the utmost secrecy. When the founding fathers were writing up the constitution they subject was not neglected to come up. In Jefferson’s original draft of The Declaration of Independence he wrote of the perverse evils of slavery and the slave trade; however, the other editors did not approve of his ideology and therefore decided to omit it from The Declaration of Independence. This may have occurred because fourteen out of the twenty-one most prominent founding fathers had slaves themselves. The subject was not brought back up until many years later. It was the eleventh of February 1790, two Quaker delegations one from New York and from Philadelphia sent inShow MoreRelatedLincoln And Abraham Lincolns I Have A Dream Speech956 Words   |  4 Pagesfundamental speeches in history, the readers have developed a question: how are these speaker’s perspectives of America comparable? These two intellectuals had similar viewpoints of America on the injustice of the nation and used their speeches to influence the nation that segregation and slavery, respectively, is wrong. The vision in these two substantial speeches from our nations past are conspicuously similar in many ways. As a matter of fact, the themes in both speeches are quite complementaryRead MoreThe Life Of Frederick Douglass And Harriet Ann Jacobs904 Words   |  4 PagesThere are those in America who believe that it is time we move past the deep complex feelings towards the cultural repercussions of slavery. Much like the modern-day, Germans feel in their association with the murders and tragedies after World War II, many Americans – especially white American – want to feel an understandable disassociation from the white Americans who propagated slavery. Thus calling this unbearable reminder of the past â€Å"white guilt† and marginalizing slavery as a mistake of aRead MoreAnalysis Of The Book The Good And Evil 1565 Words   |  7 Pagesmysterious and notorious novellas of Melville. Full in symbolism and somewhat gothic in its analysis, that it has caused a great partition among the literary critics of Melville. Various critics have argued that the text defenses the association of slavery while others have argued that it sentences it. There are those who have not taken into consideration at all the racial problems concerning the blacks and the whites and have perceived the text as a story of moral disintegration and immorality of humanityRead MoreColonial Americ When Slavery Got Mean1599 Words   |  7 Pages2015 â€Å"Colonial America: When Slavery Got Mean† Colonial America: When Slavery Got Mean The practice of one person legally owning another is older than this great nation. Using people of color as chattel, a bad habit picked up from our mother country Britain, who got the idea from the Portuguese around the 1400’s (Carey, 2000), was an international affair. There were different types of bondage back then, some even amicable. In â€Å"The Rise and Fall of Indentured Servitude in the Americas: An EconomicRead MoreSymbolic Reparations Essay961 Words   |  4 PagesBryan Terry African American History 10/26/17 Professor Smith Symbolic Reparations for Freedom from Slavery Although many countries have abolished slavery, impacts of these crimes continue to impoverish the affected countries. Historically, the enslavement of Africans remains the most significant crime against humanity since the 16th century. As such, governments have tried to compensate the slaves and their descendants over the years. A major debate remains on whether reparations adequately atoneRead MoreBeloved : A Reconstruction Of Our Past1705 Words   |  7 PagesReading Paper #2 November 20, 2015 Beloved: A reconstruction of our past Beloved by Toni Morrison is a reconstruction of history told by the African American perspective, a perspective that is often shadowed or absent in literature. Her novel presents a cruel demonstration of the horrors endured by slaves and the emotional and psychological effects it created for the African American community. It unmasks the realities of slavery, in which we are presented with the history of each of the charactersRead MoreAP English 3 Rhetorical Analysis Essay712 Words   |  3 Pagesï » ¿In Martin Luther King Jr.’s â€Å"I Have a Dream (1963)† speech, he addresses the idea that in order to fulfill the premise that â€Å"all men were created equal,† the people of the nation must work together to move past the injustices inflicted on African Americans in order to ultimately grant them their civil rights. King’s claim is supported by first repeatedly alluding to historically renowned milestones in the fight against oppression and illustrating numerous metaphors to create an emotional connectionRead MoreCivil War Vs. The Right And The Left793 Words   |  4 PagesYanyi Liang Professor Heather ENGL 2327 November 17 2014 Civil war vs. The Right and the Left America is a new country. Here, the first time ever, a group of brave people cut out the bondage from Europe, free the philosophers, thinkers, also gave people desire to founding a new country. In the United States, human rights is the foundation for building this country. â€Å"I hold that in contemplation of universal law and of the Constitution the Union of these States is perpetual.† Read from the AbrahamRead MoreColor Runs Deep868 Words   |  4 Pagesword â€Å"Negro† was a self-identification that the black community gave themselves. It showed the degrading era of America towards African Americans. Langston Hughes is an African American man who uses the literary device of allusion to talk about the treatment of the black community in the early 20th century up until the present. Darkness and shadows usually speak of the past or looking to past. Hughes digs deep into the dirt of African land where his ancestors are buried and shares the history of whatRead MoreTh e Issue Of The United States Congress1558 Words   |  7 PagesToday, 27 million slaves exist in the world. Many think slavery ended in 1865, but slavery has been going on forever. Not just 27 million people live in slavery; it is estimated more than 4.5 million are trapped in forced sexual exploitation globally (â€Å"Sex Trafficking in the U.S†¦.†). In 1850, the height of slavery in the Americas for the production of tobacco and cotton, the United States Census showed 3 million slaves included in the population (DeBow 82). Most know about the 3 million slaves that

The Importance Of Continence - 1395 Words

Introduction Throughout the history of religion, there have been men who have done remarkable deeds for the world. For example, St. Augustine, accepted the calling of God to be his disciple, he left everything to serve and live in Jesus Christ. He has wrote a prestigious work to his community to correct their mistaken beliefs . His intelligence penetrates all areas, he could even penetrate very deeply the of message of St. Paul in his letter to the Galatians 2.19-20. In this essay, I will investigate the importance of continence, and the meaning of this in the Christian point of view, and also how this served as the motivation for his writing. Continence For many decades until today, great errors on this subject have been related. To†¦show more content†¦Now, even though, it is not easy to fight against sin, we have the weapons of grace that Christ gives us to overcome the hardships of sin. Then, this configuration makes us join to Christ deeply, that we are no longer ones who act instead it is Christ who acts in us. Moreover, Augustine believed that it is possible to recover by the way of the renunciation of the lust of the flesh. St Augustine also understood the teachings of St. Paul when he said, â€Å"I have been crucified with Christ and I no longer live, but Christ lives in me† Augustine considers that God waited for him to renounce the pleasures of the flesh. The body becomes an obstacle in accessing God, because nothing can be known of God through the senses of the flesh. On the other hand, Augustine knew of his miseries, and that sins are the ways in which pleasure and evil are tied, but he knew nothing of the joy that is produced by the renunciation that is proposed in the name of God. Therefore, he became an instrument of Christ, and offered his sexuality in sacrifice. The writing of St. Augustine on continence was directed not only against the negative opinions of the Manicheans. We may have to understand that St. Augustine wrote about continence to correct those heresies about sexuality, when he realized himself that he was wrong about those doctrines that almost brought his soul to the abyss. He thenShow MoreRelatedSt Augustine Confessions Analysis1516 Words   |  7 PagesIn St. Augustine’s Confessions, the tension between knowledge of God and the habitual life, and by extension the struggle between continence and incontinence, are central to St. Augustine’s evolution as a faithful servant of God. These tensions are evident in several episodes of weeping throughout the text, as the true reason for his weeping stems from a disruption in the habitual life or from his inability to change his habits. St. Augustine’s weeping as a youth over the death of Dido, his weepingRead MorePromoting Urinary Continence After Stroke2302 Wor ds   |  10 PagesPromoting urinary continence after stroke-a look at the importance of nurses awareness of early incontinence assessment and management. Urinary incontinence is very common following a stroke with 40-60% of hospitalised patients experiencing it in the acute phase, 25% on discharge and one third of survivors experiencing ongoing problems at one year (Barrett 2002, Kolominsky-Rabas et al.2003).Bladder and bowel problems are common following a stroke and can have a huge impact on physical and psychologicalRead MoreReflective Essay on Assessment and Management of Urinary Incontinence1195 Words   |  5 PagesREFLECTIVE ESSAY ON ASSESSMENT AND MANAGEMENT OF URINARY INCONTINENCE INTRODUCTION Incontinence is one of the major problems faced by the elderly. Nurses can play a significant role in discovering continence problems (Lea R.et.al.2007). Urinary incontinence is the unintentional passing of urine. It is a very common problem and is thought to affect more than 50 million people in the developed world.(NHS.UK). To identify the problem and provide necessary treatment at the early stage, a thoroughRead MoreThe Policy Pressure Ulcer Prevention And Managing Skin Integrity1570 Words   |  7 Pagesnegative patient outcomes by increasing the occurrence of pressure ulcers. Most Recent Evidence The purpose of guidelines is to promote-evidence based care and to prevent the development of pressure ulcers (Neilson, 2014). The Wound, Ostomy, and Continence Nurses Society (WOCN) and the Register Nurses’ Association of Ontario (RNAO) have been the leaders in creating clinical practice guidelines for the care of patients with ulcers. The National Guideline Clearinghouse has accepted the WOCN and RNAORead MoreThe Classification Of E M Services1308 Words   |  6 Pagesor procedure. CPT codes provide a consistent description of the services rendered that is shared between medical practitioners, patients, and third parties. CPT codes dictate the amount of reimbursement to be paid to the APRN (Wound, Ostomy and Continence Nurses Society, 2012). According to the Department of Health and Human Services, Centers for Medicare Medicaid Services (2014b), the classification of EM services are based on four types of examination: problem focused, expanded problem focusedRead MorePathophysiology Of Fecal Continence : The Significant Morbidity Following Surgical Correction Of Anorectal Malformations1856 Words   |  8 PagesPathophysiology of fecal continence Fecal incontinence problems dominate the significant morbidity following surgical correction of anorectal malformations. As the three main factors involved in achieving continence; sphincter function, sensory function and motility, are all affected to a varying degree in those patients. (Arnoldi et al., 2014). Defective internal anal sphincters have re ¬cently been demonstrated in a histological study of specimens taken during PSARP procedures in girls with vestibularRead MoreConcept of Critical Care1266 Words   |  6 Pagesstatus, gender, age, and values. Be sure to assess cultural factors and concerns and integrate them into the care plan. Education * Patient education involves teaching patients and families about: * The patient’s illness * The importance of managing comorbid disorders (such as diabetes, arthritis and hypertension) * Diagnostic and laboratory testing * Planned surgical procedures, including preoperative and postoperative expectations * Instructions on specificRead MoreThe Book of the Courtier Essay1457 Words   |  6 Pagessimilar way to the courtier, with all the perfections proper to women and virtues of the recently created courtier. Most similar between the two were their mental and personality qualities and attributes. Maginifico wanted her to have prudence, continence, and magnanimity, to shun affectation, be graceful and well mannered, modest, clever, never jealous or slanderous, loyal and in good repute with her mistress and skilled at activities becoming of a women. For her more than for the courtier itRead MoreAristotle s Doctrine Of The Mean Real Quick1571 Words   |  7 Pagesamong continence, incontinence, virtue and vice. Virtue requires that a person not only do the right thing but also that he act with correct reason and desire. Incontinence is understanding the better, but succumbing to one s passions. Incontinence differs from vice because the incontinent person does not do the wro ng thing deliberately. A continent person has bad desires but acts virtuously and for the right reason. Ranked from best to worst, temperance would be the best, then continence, thenRead MoreThe Increasing Epidemic Of Childhood Obesity914 Words   |  4 Pagessignificant weight gain. The technology it is a great tool for our children however, it has become the most dangerous device when it come to their wellbeing, they spent more time watching television or playing games rather that playing outdoors. It is continence for parents because, they are coming tried from work and do not what to argue with their children. It became a bad habit. It takes away from the time children spend being physically active, leads to increased snacking in front of the television

Different Strategies of SKY TV

Question: Describe about one of the famous Media channel (TV channel) SKY TV? Answer: Introduction In this report there is a discussion about one of the famous Media channel (TV channel) SKY TV. SKY TV is involved in broadcasting more than 500 channels with the help of satellite. This report is having analysis of current strategy of SKY TV and its impact on organization success as well as their future working. There is a brief discussion about the current strategy adopted by organization with its future scope. SKY TV is a huge broadcasting channel organization so the strategies adopted by them will affect their business environment in both negative and positive (Adetunji, Md Nordin Md Noor, 2011). A strategy of SKY TV also determines their future profit and their future business environment. SKY media is a vast channel broadcasting company so to make aware their customers they need a proper marketing as well as advertising strategy which is discussed in this report. SKY media more than 1100 channels are broadcasted with the help of digital satellite. The most demanded channel of SKY media are as SKY, Pay TV, My SKY, I SKY and etc. Current strategy of SKY TV Different strategies adopted by SKY TV are as - Marketing and Sales Strategy - SKY TV adopted marketing strategy to establish the strong position in digital market. SKY TV has adopted a new marketing strategy i.e. they have started marketing their services with the help of digital or electronic technology (Altstiel Grow, 2006). Different marketing strategies adopted by SKY are Advertising with the help of posters, television, radio, magazines, newspapers and internet. SKY media is currently focusing on the new marketing strategy, that is mobile oriented marketing by which SKY media directly advertise their channels among their customers. SKY media introduced the mobile payment method which made their customers easy regarding all media or channel payments. Marketing strategy of SKY TV helps in increasing their sales and achieves a competitive advantage in digital field (Argyris, 2012). Sales strategy helps SKY TV know their target customers requirement and needs with the help of which organization can work. It focuses on the sales force of SKY TV. Figure1: Marketing strategy process of SKY TV Figure 1 show the process which SKY TV undergo to decide their marketing strategy (Adetunji, Md Nordin Md Noor, 2011). Marketing strategy is helpful in knowing the target area of every individual channel broadcasted by the company and figure 2 shows the sales strategy process of SKY TV. Figure 2: Sales Strategy of SKY TV Pricing Strategy Pricing strategy helps SKY TV to know the capability of their customers for subscribing their channels. Different pricing strategy adopted by SKY is Penetration pricing is done when SKY tries to capture market share by penetrating the new market with a low price in comparison of their competitors (Davidson Simonetto, 2005). SKY uses Premium pricing strategy to set higher price than their competitors present in market. Economy pricing strategy is adopted in market where customers willing to pay for broadcasting service is low (Altstiel Grow, 2006). The prices set by SKY TV are finalized by taking into consideration their customers. Advertisement Strategy Advertisement strategy of SKY TV helps them to reach their customers easily i.e. with the help of their advertisement process customers are always updated with the services and product provided by the SKY TV (Gelder Woodcock, 2003). Promotional Strategy Promotional strategy helps SKY TV to advertise their services. Mainly SKY uses social media, customer appreciation event strategy and etc for promoting their service and product (Davidson Simonetto, 2005). For example, SKY TV launches new channel in their broadcasting list so to make their customers aware of new channel promotional and advertising strategy will be used. Evaluation of current strategy of organisation The strategic model adopted by SKY is as - Gather Specific Data Before planning any strategic SKY organisation has to gather all the information regarding the process (Hill, 2013). Suppose SKY has to launch new channel in new city so before finalizing the strategies required for new channel marketing, promotion, advertising SKY should collect all the related information of market and customers (Gelder Woodcock, 2003). Analysis and evaluation of Strategic process The analysis of strategic process helps in evaluating the strategic process of SKY organization. SKY organisation has adopted different strategies like marketing strategy, promotional strategy, advertising strategy and etc so to finalize their strategic process evaluation of strategic process is done (Kumar Phrommathed, 2005). Development and improvement in Process After analyzing the strategic process SKY will try to develop the main model of process i.e. the evaluation and analysis of strategic model is done on rough model (Kumar Phrommathed, 2005). The development of strategic model is done on the basis of analysis and evaluation report. Implementation of the process Implementation of strategic process of SKY Organisation will be done after analyzing, evaluating and developing the model (Podolyakina Popova, 2014). The execution of strategic model of SKY is different from other organization. Evaluation of new changes or any improvement done in process In this step the evaluation and analysis of newly implemented strategic process is done. Suppose SKY is having a marketing process which is not supported in new market where they launched channel, the changes or improvement in the process will be done after analyzing complete process. Establish the process Establishing the process is done after complete analysis and evaluation of strategic model of SKY (Smith, 2012). Strategic model in SKY will be launched once all the implementation and evaluation is done. Impact of current strategy on operation The impact of current strategies adopted by SKY on their operation is They help in large scale advertising campaign of their services and products. Current strategy helps in retention strategy of the company. SKY current strategies help in identifying their target customers which makes them easy for marketing and sales (Podolyakina Popova, 2014). SKY Multi screen strategy helps in increasing their service subscribers, multi screen strategy helps in providing more services to their existing customers. Large scale advertising campaign strategy of SKY helps customers to know about their different services and products (Stone, 2010). SKY marketing strategy help in knowing their public relations, details about their sponsors, targeted customers. Future scope of organizational current strategy SKY different strategies help in increasing the number of customers. Main focus of SKY is to provide their customers digital product and services as per their requirement. Organizational strategy also helps in encouraging their customers (Tang, Wang Huang, 2013). These strategies help in evaluating the competitors business process and the strategies adopted by them. SKY strategies help in developing. Analysis is done to evaluate the strength, weakness, opportunities and threats of their strategy. Strength and threats are done internally, weakness and opportunities are done in comparison of their competitors present in digital market (Treverton Ghez, 2012). It is done in relation to SKY internal factors for example innovation level of SKY, productivity of workforce, performance level of employees and etc. Weakness of SKY analyzes the cause of their lacking in comparison to competitors on basis of geography, economy, profit rate of SKY and etc. Opportunity analysis is done to evaluat e the region where SKY can expand its market. It is external analysis (Tang, Wang Huang, 2013). While expanding their broadcasting business main factor considered is economy of the company. Threats are done in relation to their other competitors for example I TV, channel 4/5 and others. Threats can be in context to technologies, innovation, methods of working. Conclusion SKY is a media company located in United Kingdom with more than 1500 of workforce. SKY mainly uses radio, TV, newspaper, magazines for advertising their services and products. The pricing strategy of SKY is based on demographical, economy and other factors. Pricing strategy used by SKY are penetration pricing, economic pricing and penetration pricing (Treverton Ghez, 2012). SKY TV is top rated channel broadcasting organisation that has employed more than 1500 employees who are engaged in providing customers good quality service. The strategies used by SKY are very helpful in increasing the profit share and gathering customers. The strategies currently used by company should be improved by taking into consideration their economy and after comparing with their competitors (Warner, 2010). Current strategies used by SKY help in gathering more number of customers, stakeholders. SKY uses pricing, advertising, marketing and sales strategy after evaluating their competitors strategy and pre sently these strategies are helping company in a positive manner (Zanoni, 2012). SKY in future should change their strategy after evaluating the requirement of market and their target customers. Strategic analysis of SKY helps them in penetrating and gathering more number of new markets as well as customers. References Adetunji, R., Md Nordin, D., Md Noor, S. (2011). Integrated Advertisement Message Strategy: A Tactical Implementation of Imc in Advertisement Discourse.IJAR,3(10), 1-3. doi:10.15373/2249555x/oct2013/65 Altstiel, T., Grow, J. (2006).Advertising strategy. Thousand Oaks (Calif.): Sage Publications. Argyris, C. (2012).Organizational traps. Oxford: Oxford University Press. Davidson, A., Simonetto, M. (2005). Pricing strategy and execution: an overlooked way to increase revenues and profits.Strategy Leadership,33(6), 25-33. doi:10.1108/10878570510631639 Gelder, D., Woodcock, P. (2003).Marketing and promotional strategy. Cheltenham: Nelson Thornes. Hill, P. (2013).Pricing for Profit. Kogan Page. Kumar, S., Phrommathed, P. (2005).New product development. New York: Springer Science+Business Media. Podolyakina, N., Popova, Y. (2014). Development of Product Promotional Strategy Considering the Risk of Non-demand.Procedia - Social And Behavioral Sciences,110, 805-811. doi:10.1016/j.sbspro.2013.12.925 Smith, T. (2012).Pricing strategy. Mason, Oh: South-Western Cengage Learning. Stone, N. (2010). A model of best practice.Strategic HR Review,9(5). doi:10.1108/shr.2010.37209eae.002 Tang, Y., Wang, Y., Huang, J. (2013). Optimal promotional strategy for intra-category cross-selling.British Food Journal,116(1), 80-90. doi:10.1108/bfj-12-2011-0306 Treverton, G., Ghez, J. (2012).Making strategic analysis matter. Santa Monica, CA: RAND. Warner, A. (2010).Strategic analysis and choice. New York: Business Expert Press. Zanoni, A. (2012).Strategic analysis. New York: Routledge.

The Medias Effect on Underage Alcohol Abuse Essay Example For Students

The Medias Effect on Underage Alcohol Abuse Essay The Medias Effects on Underage Drinking The use of alcohol is a major aspect of our society. It is used in religious ceremonies, during socialization, and its presence is seen everywhere. Second only to caffeine, more people drink alcohol than any other substance. It appears in many forms such as beer, wine, and hard liquor. It has been praised, denounced, accepted, and outlawed in the past century alone. The effects of alcohol are numerous. From drunk driving accidents to fetal alcohol syndrome, from liver disease to the increased chance of sexually transmitted disease, alcohols reach is widespread. Alcohol contributes to 100,000 deaths annually, making it the third leading cause of preventable mortality in the United States (McGinnis, p. 2208). As well, 41% of all traffic fatalities, the leading cause of accidental death, are alcohol-related (NHTSA, sec 4. p. 1). Underage drinking is a major problem in our society. Thirty-four percent of all high school seniors have had a drink in the past month (Johnston, p. ). As well, 1.2 million of these seniors are binge drinkers. (CASA, 1997). In eight grade, 1 million students admit they have been drunk (CASA, 1997). In 1996, nine million drinkers were under the age of twenty-one, and that number has increased since. Approximately two thirds of teenagers who drink can purchase their own beverages (HHS, p. 1). Even worse, people who begin drinking before age fifteen quadruple their chances of developing alcoholic tendencies (NIAAA, P. 1). Knowing this, the fact that 38.1% of children age fourteen have had a drink is quite disturbing. Everyone admits that it is a problem, and how widespread and dangerous it is, but no one really tackles the problem at hand. They blame it on parents, bad teaching, and more commonly peer pressure. Something had to first influence their peers to influence them. The excuse that people are more like to drink if their parents do is also used, but what influences their parents to drink? The question people need to ask themselves is what exactly has influenced our society into widely accepting the use of alcohol? If someone asked you exactly what Tony the Tiger says when he appears in television commercials, how long would you need to think about it? If that same person were to ask you what those talking frogs say on television, how long would it take you to remember that? The majority of children nine years old to eleven years old can respond to the latter much faster than the first (Leiber, p. 1). In a world where children are able to identify more brands of beer than American Presidents (Hopkins, P. 25), there is a clear and definite problem. The root of this problem is the media. The increase in underage alcohol consumption is a direct and indirect result of the medias influence on them. A very large chunk of a television program is its commercials. They praise this soft drink because its taste is richer than the other brand, these potato chips because they are not as greasy and have less fat than that other brand and these khakis because, hey, people can swing dance in them. The commercials are colorful and loud, they feature the beautiful people; super models, Hollywood stars, sports stars, and rock stars that society has come to look up to for advice. We have talking frogs and celebrities, comedians and rock music all imploring us to give up our products and try something new and exciting. In the Superbowl, for example, the commercials play as important a role as the game itself. Just ask someone what the score was, and then ask him or her what their favorite commercial was. .u20c302ce2d8c06a69bd1d6776560d5cb , .u20c302ce2d8c06a69bd1d6776560d5cb .postImageUrl , .u20c302ce2d8c06a69bd1d6776560d5cb .centered-text-area { min-height: 80px; position: relative; } .u20c302ce2d8c06a69bd1d6776560d5cb , .u20c302ce2d8c06a69bd1d6776560d5cb:hover , .u20c302ce2d8c06a69bd1d6776560d5cb:visited , .u20c302ce2d8c06a69bd1d6776560d5cb:active { border:0!important; } .u20c302ce2d8c06a69bd1d6776560d5cb .clearfix:after { content: ""; display: table; clear: both; } .u20c302ce2d8c06a69bd1d6776560d5cb { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u20c302ce2d8c06a69bd1d6776560d5cb:active , .u20c302ce2d8c06a69bd1d6776560d5cb:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u20c302ce2d8c06a69bd1d6776560d5cb .centered-text-area { width: 100%; position: relative ; } .u20c302ce2d8c06a69bd1d6776560d5cb .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u20c302ce2d8c06a69bd1d6776560d5cb .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u20c302ce2d8c06a69bd1d6776560d5cb .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u20c302ce2d8c06a69bd1d6776560d5cb:hover .ctaButton { background-color: #34495E!important; } .u20c302ce2d8c06a69bd1d6776560d5cb .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u20c302ce2d8c06a69bd1d6776560d5cb .u20c302ce2d8c06a69bd1d6776560d5cb-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u20c302ce2d8c06a69bd1d6776560d5cb:after { content: ""; display: block; clear: both; } READ: Michael Jordan was born on January 17, 1963 in Bro Essay From Pringles to the Gap, companies are spending millions of dollars so that we will buy their products. The bottom line is that advertisements sell products. This is no different for alcohol either. The beer brewing industry spends six hundred million dollars a year on television and radio advertisements (Hopkins, P. 24). As well, they spend ninety million dollars a year on print advertisements (Wall Street Journal, 1996). Aside from that, they get the less obvious kind of advertisements. When you are watching a movie, you see people drinking a certain soda, .