HUMAN AGENCY AND COMMUNITY IN A GLOBALIZING WORLD Essay

HUMAN AGENCY AND COMMUNITY IN A GLOBALIZING WORLD - Essay Example Social norms and practices can be greatly affected by the changing global perspective, but the predominant power of an individual can possibly overcome this kind of situation. The complex play of both human agency and social modifications complicates the whole process of world change. Though individual efforts by acting for and against them are recognizable, equally, certain foundations of human societies can remain influential and powerful. The comprehensive ideas springing from the complex process of change can modify existing notions of human individuals about their society (see Engestrom et. al). The concept of gender for instance is affected by numerous factors existing in the social world. Today, discourses about certain social issues particularly gender (Foucault 18) are being motivated by the changing political mindsets of the people. In the literary world, texts and other creative narratives explicating new issues are being published and enjoyed by many readers. In the works of Dai Sijie and Ha Jin for instance, we can see how the clashes of social and individual ideas through discourse are outlined in the contemporary literature. In this paper, a discussion on the aspects of human agency and social development facing the challenges of globalization will be explored by focusing on the related reflection of Dai Sijie’s and Ha Jin’s stories. ... In the title story of Ha Jin’s book, an example of a man being arrested because of the ‘crimes’ of homosexuality is very intriguing as the seemingly ‘undesired’ act was committed by a married man (Ha 3-17). In this event, sudden mind-changing encounter deliberates questions on the brewed conviction of the people (in the story and the readers) as issues about homosexuality are brought about. People will now examine homosexuality as something not contained in certain ‘stereotyped’ individuals. In here, we see how Ha Jin’s book becomes a discourse of gender issues. Consequently, we can see in the story several factors affecting the characters and the readers’ mood. Social influences as norms about the said issue are being modified in contrast with the struggling function of the individuals involved. Gender as a social concept, as well as other issues like morality, fidelity and the like, is being analyzed by human agency as rep resented by the characters in the story. In Dai Sijie’s Balzac and the Little Chinese Seamstress, a representative condition of a man facing the complex clashing of new ideas and the old ones in a setting that can be attributed to globalization is illustrated. The personas in the story are engulfed by a situation where their powers as human individuals are spirited in order to overcome the difficulties in their lives and ultimately, find happiness. The cultural revolution evident in the story can be seen as one of the steps people and the society can have in order to adapt to the continuously changing world. The way characters in the story acted upon particular situations and the way the narrator weighs things in his reflective lines represents the

Ghosts and Supernatural with close reference to The Woman in Black and Violet Car Essay Example for Free

Ghosts and Supernatural with close reference to The Woman in Black and Violet Car Essay Ghost stories are all about death and dying. They help us to understand what happens after we die. They try to build up peoples fear of death and dying. They use peoples fear to build up suspense. Sometimes the author of the book will use the characters in the book to keep the reader wondering, grieving people sometime imagine things and the author can use this to keep the reader interested in the book. The reader would be wondering if it is the imagination of the character or a real ghost. Often ghost stories are based on someones premature or violent death. Some stories can use this to add more fear, because it could be an ordinary person that gets killed. Sometimes the author writes as if it had happened to them, this could help the reader to believe the story more. The Violet Car is about the violent death of a young girl. The man that had killed Mr. Eldridges daughter was driving though the village in his violet car. He pulled up to Mr. Eldridge, and asked him for directions to Hexham. It was a foggy day, and Mr. Eldridge didnt like the driver so he told him that it was straight on, and the driver drove straight of the edge of a cliff. Mr. Eldridge was haunted with the pictures of the car driving off the cliff and everyday he saw it. The only way that he could stop the visions was to stop the car from driving off the edge of the cliff. Mr. Eldridge stood on the corner of the road to stop the car as it came round the corner, it hit Mr. Eldridge and knocked him to the ground. The cause of death was heart failure, but he was really killed by the same car that had killed his daughter. The Woman in Black is about a ghost that haunts Eel Marsh House, an isolated house with a very dark secret. There is a ghost of a young woman that lost her son on the marshes near Eel Marsh House, which haunts the house. Mr. Drablow, the previous owner, died and Arthur Kipps is sent to sort out every thing in the house and make sure all the legal documents are correct. The ghost is of a woman called Jennet Humfrye, who had a son but was not allowed to keep him so she gave him up to Alice Drablow. Jennet came to see here son all the time and one day the child had been out in the town and come back on a horse and cart, but it had gone off the tracks and into the marsh. Arthur hears noises on the marsh of people dying, drowning in the mud of the marshes. Every time the ghost is seen a baby dies, but when no child died they thought that the curse of the old house had ended, but Arthurs child and wife die in an accident and the woman in black was left to haunt Crythin Gifford. The books are similar in many aspects, they are both written in the first person. Writing in first person is a common practice by Authors to make the reader believe the story more. The Woman in Black is written as if you are Arthur and the Violet Car is written from the point of view of the nurse. They are similar because they both try and achieve the same thing, just using different techniques. Susan Hill keeps the readers attention by using short sharp sentences, whereas Edith Nesbit uses lots of descriptions to keep the attention of the reader. The Woman in Black uses lots of very good descriptive words; they are very good for working up the suspense even more. The Woman in Black and Violet Car are both based on grief, The Woman in Black is the grief of Jennet, the Violet Car is about Mr. Eldridge and the grief he had because he sent the car off the edge of the cliff. In The Woman in Black Susan Hill make an eerie atmosphere by using short onomatopoeic sentences such as, Bump. Bump. Pause. Bump. Bump. Pause. Bump. Bump. Bump. Bump. Bump. Bump This kind of sentence helps to build up anticipation and anxiety. It is like you want to find out what is going to happen next but are too scared to find out. She does not use cliffhangers at the end of a chapter; however she does use them at the end of some paragraphs. The Violet Car is a very different book in that respect, Edith Nesbit writes in a different way to Susan Hill. E. Nesbit didnt write in short sentences; instead she told the story in a way that made you want to continue reading. Both the stories are traditional well told ghost stories that use different techniques to get the same result. They are both interesting and exciting and the kind of story that you dont want to put down because it is so full of suspense. I think that The Woman in Black is a better ghost story because a lot more happens in it and it has a more complex plot to the Violet Car, however The Woman in Black is a book whereas the Violet Car is a short story. The Woman in Black was described has Heartstoppingly chilling and I agree with this.

Interview with an Artist :: Essays Papers

Interview with an Artist The artist/illustrator I chose to contact was Mark McKee. He’s an illustrator/designer for World Industries, a skateboard and snowboard company. Some of his work has been very controversial and lawsuits have been filed on several occasions. Specifically for a board with a Winnie the Pooh look-alike and also for a design similar to a L. Ron Hubbard book. But I particularly liked his original work, specifically flame-boy and the smiley devil guy. Contacting him wasn’t too hard; I found the number for World Industries in a snowboard magazine. When I called I was given a new number, since they changed offices. The secretary put me right through to Mark McKee’s voice mail when I called the new number. I left a message and then realized I may not get a call back. Who wants to call someone to answer questions? So I figured I take a little more initiative and find out when he would be there so I could chat with him. After a second call to the secretary I found out I needed to call back in just about an hour and a half. I was put right through to Mark McKee on my third call to this number. He said he was more than happy to help me in any way possible. But after a few minutes of my interviewing he asked if "this was for real or was I just *censored*ing with him?" Apparently some friends of his like to play pranks and he thought this was one of them. I explained that this was a silly assignment, but it had to be done so that I could get my degree. A friend was the one who first got him interested in skateboard graphics, he first worked in the BMX industry after graduating with a design degree from UCLA. He was fortunate enough to not have to do any self-promotion after college and kind of "fell into" the job he has now. His official title is Art Director, according to him that’s what his card says. He over sees five other artists at World Industries that produce skateboard and snowboard graphics. He didn’t want to give any advice, he said "didn’t like doing it" and had nothing more to say about it.

Child Marriage Essay

Child marriage is India is an important human rights violation because many girls are suffering throughout their marriage. Girls’ ages 3-18 marry older men ages 30-80. Parents send their daughters to get married because they need money to help their family. It is very depressing to see young girls marry a stranger they never met. The addition problem with child marriage is their health risks. One solution is, people in India need to show a documentaries to the government of how many girls suffers in child marriage. Secondly, the government in India should make a law banning parents from forcing a child marriage. In addition, women in India should be united. Finally, a way to prevent child marriage is education. This is important to me because this is a human rights violation and child marriage needs to stop immediately. The addition problem with child marriage is their health risk. Once when they get married girls are taken to their husband’s household, where they need to be accepted as a wife. While they are with their husband in a new environment rather than being with their family, this can cause them depression. They will feel rejected and lonely that they missed their families. Girls who were married before 18 were twice as likely to report being beaten, slapped, or threatened by their husbands as girls who married later. They don’t have power over the men for their decisions but if they do, they’ll get beaten by their husbands. If they escape from their marriage, husbands will get them back. For example: One journalist named Stephanie went to a hospital and saw many young girls that are beaten, burned, and have cuts in their skin by their husbands. The girl told Stephanie she didn’t want to be with her husband because he’s being very cruel to her and he beat her when she broke his favorite TV. To be abused can be a health risk. Another health risk is girls underage get pregnant. Girls ages 3-18 often feel raped because they don’t want to have sex with their husbands. In addition, Young girls ages 9-19 are giving birth causing them a big health risk. For example, â€Å"girls that are younger in 12 years  old, died giving birth and some who are not gets miscarriage. Mostly important of all, they get HIV infections and died giving birth during their younger age.â₠¬  (Childline) Secondly, people in India need to show documentaries to the Government of how many girls suffered in child marriage. If one person in India shows their government their documentaries everything will change. Let’s say the government saw a documentary about girls living a hard life in India throughout their child marriage. For example, they viewed death or girls that were beaten by their husband and died during child birth. This will show the Government how girls were suffering. For example, the girl who is named Bibi Aisha, told her father that she did not want to get married to a stranger. Her new husband and her father took her to the mountains and cut her nose and her ears. She did not know where the blood is coming from she said. (Too Young to Wed: The Secret World of Child Brides). But it’s very depressing how hard she has to accept the child marriage because of her father and her family. Girls in young ages don’t understand why their parents are sending them to marriage and are afraid to say no. Girls who got married are living a hard life like pregnancy. Today young girls ages 9-19 die giving birth and have miscarriages. Husband’s get furious with their wives and kill or abuse them. This is the documentary should be shown to the Government how these girls are suffering so the Government can change the law and help the girls too. If no one made any documentary in India to show the Government then child marriage will continue in every generation. The Government should enforce the law for not banning parents from forcing child marriage. Many young girls are forced to married by their parents. If they say no to their parents, their parents will abuse them and kept forcing them. The reason that they send their child to marriage is because they don’t have any money to feed for their family. For example, many girls kept saying no they don’t want to get married but instead of saying no, their father’s would kill their child or abusing them. Forcing child marriage is a very bad thing but families are more concerned about money than their children. Other parents says that it is a law to force a child marriage. Was there a law made to force children to marry? For example: â€Å"Whoever, being male above twenty one years of age contracts a child marriage shall be  punished with simple imprisonment which may extend to three months and shall also be liable to fine.† (The Child Marriage Restraint Act, 1929) Then why do the parents disobey the law? Throughout generations, mothers who were once a child bride married with an older man forcing her child to get married like she did. Since, the parents noticed that they can’t afford to feed their families, one of their daughter needs to get married with an older man. Why the older men? Because older men in India who had worked hard and got educating well make a good money so the father can sell his daughter to get married. When their daughters are going to get married, their parents and the village made a private place to celebrate their marriage at night. They celebrate at night so no one even the government, would know what is happening there. If one government can disguised himself like the rest of the people and watched the child that are getting married he will stopping them and says it is illegal and they should be punished what the laws says. In addition, women in India should be united. Many years have passed since any girl sto od up and said no to marriage. Perhaps, some may have said no to their child marriage but it’s tough. For example, if any girls escape their child marriage, their family or their husband will find her and take her back with her husband. Many girls are getting married every 3 seconds no matter what ages they are. If any women’s stood up, made protest and awareness says no to child marriage then this can change the worldwide view that child marriage is wrong. If any country like in United States sees it in the news they would help them too. This is why women in India needs to be united to say no to child marriage because they had known what they are suffering for, and they don’t want the same for their children. The last solution is how to prevent from child marriage is education. In India, girls who are not married were still in school but their parents that don’t had money can’t feed their families so they will send their daughters to be married. Every girl who gotten married and has children wishes they can continue to go to school so they can have a better job. Example of the video says, that not many girls don’t get educated in India because they got married and gotten pregnant). Why can’t the parents supposedly know that going to school can provide their daughters a good job in the future? It seems that their fathers are the one who wanted their daughters to get  married in early ages because in their present time with the family now are very poor and had nothing to eat. So the fathers know it will take longer for their daughters’ to finish school till they grow up. That is why their fathers who met Indian men who have money are sending their daught ers to marry them so they can get money. If a girl gets education she can have normal life with their families so they won’t get married. The more they will study they can get a job and help their families with money. Even when they get good education after they finished school that is where they can get married and have a good life. In 1929, in India they had made the law about the child marriage. The law says any men above twenty one years of age contracts a child marriage shall be punished. But throughout generations in India, parents said it is the law to force a child marriage. Parents that can’t afford money to feed of their families has to send their daughters’ to get married. Older men who had worked hard and get good money will be married the child bride so the parents will have the money. If any girls gotten married, they will not be able continuing educated in school because of their pregnancy. Their pregnancies will be a health risk for young girls because they had die during child birth and miscarriages. If any girl in India shows the Government their documentaries about living a hard life throughout their child marriage. Then, the government would know how girls are suffering. Women in India should be united to make protest and awareness that will show the worldwide view that child mar riage is wrong. Today in many countries like in India continuing the child marriage but if anyone can make one voice to change it’ll be changed for the good.

Pips visit to Satis House Essay

Discuss how the theme of class is developed through Pip’s visit to Satis House ‘Great Expectations’ is a novel was written in the early 1860’s. The novel was written in the early 1860’s. The genre of ‘Great Expectation’ is a bildungsroman. This essay will be discussing how the theme of social class is developed through Pip’s visit to Satis House. Dickens’ aim was to show the corruption in English society at the time and he displays it through Pip’s, the main character, visits to Satis house, a house owned by a mysterious, middle classed woman with a beautiful daughter that is bemused by Pip’s appearance and lower class and therefore abuses him for it. Dickens portraits the upper class as evil, selfish villains in the novel and is on the lower class peoples side, always revealing the disgraceful riches the upper class owned while the poor got poorer. â€Å"Great Expectations† portrays the great escalation in the social hierarchy of a young lad named Pip as he progresses in his life, Starting as an orphan and apprentice blacksmith, his horizons are widened through contact with the upper classes. He strives to better himself and make that most difficult of journeys across the boundaries of class. Great Expectations is a social commentary that gives a strong opinion on society. It will also discuss Charles Dickens’ message of how he views the upper, middle and working classes. Dickens was brought up in a working class background. There was a noticeable division between classes in the early 19th century. Upper class people were able to stay at home without having to go to work. The middle class were able to stand over the working class (who did all the work) and live off the money they earned for them working in their mines, factories or farms. Working class citizens lived in small houses with only one or two rooms within the whole house, In ‘Great Expectations’, Charles Dickens portrays the upper classes through the characters of Miss. Havisham and Estella. Estella, like Pip is an orphan, however, unlike him, she has had a background of privilege typical for a Victorian upper class child. Pip is a classic example of the lowest level of a working class child; he’s an orphan, lives a miserable life with his obnoxious and beastly sister, and gets abused by everyone that sees him. ‘Universal struggle,’ this is how Pip describes life as a desolate young boy. Pip strives to become his dream fantasy; a gleaming, bright gentleman and to do that he must overcome many things. Firstly, Pip can barely read or write, â€Å"I struggled through the alphabet as if it had been a bramble bush,† this just adds emphasis on the true lowness of Pip’s class as only the rich got educated while the poor got overlooked. The children of the aristocracy had a privileged life; they had rich clothes and many toys. Typically, their father had to be obeyed and feared. Manners were considered very important: the children had to be well spoken and only speak when spoken to. They had to be looked after by a nanny not their mother. The children were taught by a private tutor until they were old enough to go to school, however only boys were allowed to go. Many working class children like Pip, lived in the country, in cottages with their families. They had no school at the beginning of the Victorian era as children had to work to help their parents. A number of families then considered moving to towns to get jobs. Town children lived in overcrowded streets which quickly became slums; children had to share one bed or sleep on the floor; they had a bad diet and dressed badly. They were prone to diseases such as, smallpox, measles, diphtheria and tuberculosis. These children worked in local mines, factories or as chimney sweepers. This shows us the different lifestyles of the rich and the poor and how unfairly the poor were treated. In the opening scene of the novel, Pip is discovered sitting by his parents’ grave from which we learn that he is an orphan. From this perspective the reader can see just how far Pip will have to climb to achieve the status of a ‘gentleman’. In typical Bildungsroman style, our sympathies for the main character are aroused by the pathos of the scene. However, it is not all tears. There is also humour, for example, where Pip recalls his belief that his five brothers, â€Å"†¦ had all been born on their backs with their hands in their trousers-pockets, and had never taken them out in this state of existence. † The reader is lulled into a state of contemplative pity at the plight of the â€Å"†¦ bundle of shivers growing afraid of it all. † This atmosphere is brutally shattered by the appearance of the escaped convict, a figure nevertheless more comic than truly terrifying, and one who will later help Pip achieve his dreams of social improvement. Thus, Dickens exploits the comedic as well as the tragic potential of the characters and settings in his writing to develop the theme of class. This is also evident in the visits to Satis House. At the beginning of the novel we find out that Pip is illiterate, for example he says: â€Å"I fell among those thieves, the nine figures, who seems every evening to do something now to disguise themselves and baffle recognition. † This shows that Pip can barely read or write. He does not have a formal education or go to a normal school, but an evening school in the village ran by Mr. Wopsle’s great-aunt; â€Å"much of my unassisted, and more by the help of Biddy. † This shows the readers that Pip has learnt more from Biddy then the school. Pip’s desire for self-improvement is the main reason as to why the novel’s title is ‘Great Expectations’; because he believes that he has the ‘possibility of advancement’ in life, that he has ‘Great Expectations’ about his future. We find out later on in the novel that Pip longs to become a gentleman; in order to do this, he needs an education. From Pip’s first visit to Satis House, we realize the staggering difference between Pip and Miss Havisham’s child, Estella, and how their class and background affect their attitudes towards each other and their views on society and life overall. The setting of Satis House flabbergasts Pip so much, he can barely explain everything around him, â€Å"satins, and lace, and silks all of white†¦ † The description brings to mind a very rich, selfish and stagnant person which is how Dickens represents all the rich and upper-class people. Pip is confused of how to prepare himself for his first visit to Satis House, â€Å"I was not at ease regarding the manner in which I should acquaint myself under that lady’s roof. † This shows that the poor scarcely get in contact with the rich and are bewildered with how to present them. On the other hand, Estella proudly calls Pip by the name â€Å"boy† and mocks his clothes which in turn makes Pip realise his â€Å"lower class† so he therefore begins to clean and pamper himself after the suffering. Dickens builds up tension by describing Satis House as decayed which is a reflection of Miss Havisham’s odd personality and it’s a bit bias to be honest, because all Dickens’ fantasies about the rich being evil, rude and a bit crazy are fitted into one character especially and her house. One time, Miss Havisham questions Pip in such a way at one point, that he gets scared out of his wits and his answers to her spiteful questions are all monosyllabic, â€Å"who is it? † â€Å"Pip†¦ † In essence, Dickens’ disrespect to the upper-class is such, that he represents them all in one lady that is so low, she bully’s innocent little boys and makes them feel ashamed for who they are and even makes Pip accept he’s lower then her which one may argue is a good thing as it inspires Pip to greatness later on but is atrocious, giving that status is not all there is to life. Pip only fully realises his lower classed lifestyle when he encounters the prominent Estella. Estella is the elegant, youthful, proud girl raised by Ms Havisham. Dickens juxtaposes the characters of Pip and Estella, by showing the two different worlds they coexist in and the different classes that occupy their worlds, Dickens also tries to symbolise their characters as the higher and lower class of society. Estella symbolises the superior class; this is shown through her beauty, wealth and the confidence that resolves inside her. Pip meets Estella who has contempt for him and his working class background. Estella makes fun out of Pip’s hands and boots by saying: â€Å"what coarse hands he has! And what thick boots! † This proves that there is a big difference between classes. Estella enjoys making Pip fell bad about himself and his social background. The tone Estella uses to speak to Pip is very rude: † ‘Ah! ‘ said the girl, ‘ but you see, she don’t. ‘ † This shows the readers that Estella feels superior to Mr. Pumblechook. Furthermore, it has connotations that state Estella is not afraid to speak to her elders, she thinks she knows what Miss. Havisham is thinking; this depicts how Miss. Havisham has brought her up – to be confident, mean and rude to men. By saying, â€Å"Ah†, she is shown to believe that is better than Pumblechook. However, saying, â€Å"but you see, she don’t†, shows that she is not really upper class because she uses slang unlike an upper class person usually would not do. Estella tries to be upper class but she is betrayed by her lower class language. Readers are invited to believe that she wants to be upper class because she likes looking down on others. Pip reacts in an odd manner. Estella continually uses â€Å"boy† to address Pip but he addresses her by â€Å"miss†. This juxtaposition shows us that Estella thinks it is appropriate to be disrespectful to Pip as he is unimportant because of his class, whereas Pip is shown to have respect for her. This could be because he thinks that Estella is more important because of her upper class background or whether it is because of his upbringing – Mrs Joe and Joe taught him to respect everyone no matter what class they are. Pip is shown to have desire towards Estella; â€Å"returned the young lady, who was pretty and seemed very proud. † This shows that Pip already has affection towards her. Furthermore, he already shows that he s interested in her. Later on in the novel, Pip is asked by Miss. Havisham, what he thinks of Estella; to which Pip replies, â€Å"I think she is very pretty. † This again shows that Pip has feelings of desire for Estella, though they have only just met. After Pips visit to Satis House Pip notices the difference between upper class and working class, between him and Estella. He hates the difference and he wants to be a gentleman not a blacksmith. Pip thinks that if he has any chance with Estella he has to become a stereotypical upper class man. Pip’s mind has no become poisoned with Estella’s words and even though he is not yet an upper class person he is beginning to think like one. His attitudes towards Joe have changed. This is where Pip’s transformation begins to take place and from here the title of the novel comes into the picture. The expectations he wishes to achieve are great. From this chapter we can see the separation between the rich and poor. I think the message Dickens was trying to pass on to the readers of this novel was that, much poverty existed in the world, and even though the rich and the poor lived so close together in the world, they lives were worlds apart. I think Dickens own life experiences informed this viewpoint. Just as Pip, Dickens lived both lower and higher class lifestyle. As a child he was poor and had to work for a living so he was able to experience how it was to live the life of struggle and poverty, however when he grew up he became a writer and had a higher class lifestyle being able to observe how close rich and poor lived, but with such different lives. I think that Dickens had sympathy for the both the higher and lower class people. He had sympathy for the poor because they had to struggle to survive and had to work very hard for such things as money and food to feed the mouths of their families. Conversely I think he felt sympathy for the higher class also, he showed this through Ms Havisham and Satis House. We can see that he has sympathy for the rich as Dickens makes Satis House like a prison and Ms Havisham like a sad old hag that exists inside the walls of the prison, he is also showing the reader that even though she is rich and has money she is sad and imprisoned within her home and her sorrows, I think this is how many higher class people and families lives feel, so this is why he feels sympathy towards them. The bildungsroman genre is a story in where a character grows up and has higher understanding of the world. Pip’s visit to Satis House fits perfectly into the bildungsroman genre, this is due to the fact that after Pips visit to Satis House he grows up, not necessarily in age but he grows up inside; he becomes more mature and also gets a higher understanding of his class and place in society. The Visit to Satis House also reveals that in this world, materialism is a very common trait that presides in the hearts of all individuals, hearts which can forget their closest friends and even family for a chance at an elevated class in life. Finally Dickens is also leaving his final message that you don’t need all the riches to become an ethical person leading a prosperous life. This is the thought that Dickens wishes is engraved in the minds of all who read the novel.

Integrated Marketing Communications of Transcom Beverage Bangladesh Essays

Integrated Marketing Communications of Transcom Beverage Bangladesh Essays Integrated Marketing Communications of Transcom Beverage Bangladesh Essay Integrated Marketing Communications of Transcom Beverage Bangladesh Essay Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as well call it, means integrating all the promotional tools, so that they work together in harmony. Promotion is one of the Ps in the marketing mix. Promotions have their own mix of communications tools. All of these communications tools work better if they work together in harmony rather than in isolation. Their sum is greater than their parts providing they speak consistently with one voice all the time, every time. This is a management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation. About Transcom Originated with tea plantations in 1885, TRANSCOM today is one of the leading and fastest growing diversified business houses in the country employing over 10000 people. Not many industrial groups in Bangladesh can claim a history of continuous business pursuits stretching back over 125 years! Initially tea and later jute formed the backbone of the family business. Although these are still part of   the activities and contributing marginally to the overall group turnover. Presently those early industrial ventures have moved over to businesses involving high-tech manufacturing, international trading and distribution, forming strong ties with a host of blue chip multinational companies. In recent years, TRANSCOM has emerged as the largest media house in Bangladesh. Transcom Beverages Ltd Transcom Beverage Ltd (TBL) is the exclusive PepsiCo Franchisee for Bangladesh. TBL owns and operates modern plants in Dhaka and Chittagong for bottling the renowned soft drink brands such as, Pepsi, 7UP, Mirinda, Slice, Mountain Dew, Pepsi Diet and 7UP Light. The company is emerging with the motto to deliver sustained growth in Bangladesh and move towards dominant Beverage Company, delighting ; nourishing every Bangladeshi, by best eeting their everyday beverages needs ; stakeholders by delivering performance with purpose, through talented people. 2009 has been an amazing year for TBL, winning several spectacular awards as PepsiCos exclusive bottling partner in Bangladesh. For its extraordinary and outstanding venture through excellence TBL has been rewarded with several prestigious national and international recognitions. Pic: Products of Transcom Beverage The basic tools used to accomplish an organization’s communication objectives are often referred to as the promotional mix. These tools include: * Advertising – any paid form of non personal communication about an organization, product, service, or idea by an identified sponsor * Direct marketing – communication directly with target customers to generate a response and/or transaction * Interactive/Internet marketing – communication through interactive media such as the Internet, CD-ROMS and kiosks. Sales promotion – marketing activities that provide extra value or incentives to sales force, distributors, or consumers to stimulate immediate sales * Publicity/Public Relations – Publicity is a form of non-personal communication not directly paid for or run under identified sponsorship. Public relations is a management function which executes programs of action to earn public understanding and acceptance an enhance the image of the company. * Per sonal Selling – person-to-person communication between a seller and buyer. Transcom Beverage’s Promotional mix: Advertising Transcom use both Television Commercials and print ads for their advertisement. They also use billboard and radio as a tool of advertising. Transcom beverage advertise its most two renowned brands in Bangladesh – Pepsi and Seven Up. Mountain dew is also used in advertisement, but no such ad is particularly made for Bangladeshi target people only. But Advertisement of Pepsi and Seven Up is prepared targeting Bangladeshi people and by Bangladeshi IMC agencies. Currently, Asiatic 360 is the agency doing the advertisement for Transcom Beverage. TVC 7-Up: The TVC shown below is for 7up. The ad is promoting the newly launched go pack at that time of advertisement campaign. They also has TVC of 7 up with the tagline †Give freshness of life to your mood†: Pepsi: Pepsi endorse two famous Bangladeshi Cricketer Mashrafe bin Mortoza and Sakib Al Hasan for TVC. One TVC campaign has the tagline â€Å"If there is thrist everything is available† and the other one focus on Sakib’s special shot super scoop. Print Ad: Transcom only publish print ad when there is some special event like Eid aor World Cup (Where they partner) or when there is some promotional offer is going on. Pic: 7-up print ad Interactive/Internet marketing Transcom do participate in interactive promotional campaign. During world cup cricket 2011, they had a dedicated website to communicate with its customers who are cricket fan. There the fan could post their comment as well. The website was made with wallpapers and other stuffs of its endorsed celebrity Mashrafe, Sakib and Tamim Iqbal. The website domain is www. pepsichangethe gamebd. com. Pepsi is also using Facebook as a tool of interactive communication recently: Sales promotion Transcom has organized huge promotional campaign during World Cup Cricket 2011. By consuming Pepsi consumers got the chance to visit final match of World Cup. Apart from that they won many attractive prizes through that proportional campaign. The campaign was held by providing a hidden number inside the cap of the bottle. The number then has to be text messaged to a certain number. Then the group of highest ssm sender got the chance to participate in a cricket game competition. Through that competition they got the chance to win nattractive prizes. Pic: Winner of Final match ticket Pic: Other prize winner of the world cup campaign Pic: Collection Card for all consumer Transcom also arrange university based adventurous promotional campaign for its Mountain Dew Brand. Transcom’s team goes to different universities an involve students in that promotional campaigns where participants have to show some adventurous skills. Pic: News on Promotional campaign at DU Transcom Beverage provide free cutouts to its distributors to promote the retail sellers shop as well their brand. For example, here is a enhanced board of 7-up in a retail shop: Public Relation Transcom spent a lot for public relation. Global Pepsi became the drinks partner of World Cup Cricket this year and thus Transcm also took part in public relation in this regard. Pepsi is also the official beverage partner of Bangladesh National Cricket team. Pic: Transcom and BCB signing Ceremony Transcom beverage also sponsor some local cricket events. Transcom provided the opportunity to its consumer to take photographs with WC trophy. Mountain Dew of Transcom was the proud sponsor of Muhit- the second person of Bangladesh to reach the peak of Mount Everest. Pic: Mountain Dew Sponsoring Muhit- the Everest winenr

Essay Sample on Nibiru Planet Is It a Myth

Essay Sample on Nibiru Planet Is It a Myth Free sample essay on Nibiru Planet: A lot has been said about the Nibiru Planet and its association with end of the world myths. Since there are so many theories going around about what this Nibiru planet is, many people have been misled to believe that it is the humongous planet that will one day bring life on earth to a disastrous end. So what exactly is the Nibiru Planet? Nibiru is a word that was derived from Zecharia Sitchin’s ancient astronaut works. Doomsday believers believe that the world will end when a planet-size object from space will crash and destroy the earth. This idea was first propagated by Nancy Lieder, a self professed alien contactee. She said that she had been sent to warn humans of the impeding destruction by a gigantic Planet X, which many of her followers said was Nibiru. However there is no evidence that such a planet will come crashing on earths surface, or even that it exists. The idea that a planet sized extraterrestrial object will crash onto earth is one thing that has not been proven scientifically. When Nibiru theorists say that the planet is very close to the earth, it cannot be true since all planets that are close to earth are normally visible through the naked eye, or by use of a telescope. To counter this, the believers of Nibiru collision say that the planet has been hiding behind the sun waiting to fall on earth. However, this cannot be true because it would be difficult not to see the planet when the earth is orbiting around the sun. It is clear then that the Nibiru planet collision is just a myth that does not exist.