The Division of Healthy Start Essay Example | Topics and Well Written Essays - 1500 words

The Division of Healthy Start - Essay Example lthy Start is a UK-wide government public health scheme that provides services such as nutritional safety for new mums, pregnant women and young children of low-income families. At the most important times in their lives, it helps them to eat healthily and also supports them to develop good habit for the future. It also provides tax credits to the low income families. Families with children under four years of age and women who are at least ten weeks pregnant qualify for healthy start, if the family is getting income-based jobseeker allowance, income support, income-related employment and support allowance and child tax credit having an annual income of 16,190 pound or less than that. It reduces infant mortality, increase the number of immunizes children, helps to prevent disease and improve handicapping condition among children. It provides diagnosis and treatment services to the low income group children and also provides access to the women health by giving prenatal, delivery and postpartum care, and to the children health by providing preventive care services (Cruz, 2012, pp.3-4). 2) Divisions of Healthy Start Healthy Start has four autonomous divisions and these are as follows: 2.a) Health System Division Health system division takes care of the health of women and children. It is like a medical home for the health of women that offers quality prenatal and intrapartum care, interconception care, cost-control platform, and integration and system navigation. 2.b) Educational System Division It is a way to success that starts early with baby college, then valued childhood education, followed by promise academy and youth development programs. 2.c) Economic System Division It is an opportunity incubator which combines the macroeconomic policies such as enterprise zones or empowerment with capital development such as microfinance, job training and business incubation, asset development for families and financial literacy, and net programs of high safety. 2.d) Co mmunity System Division It provides healthy community that promotes healthy food and physical activities, environmental justice, strong families and national equity (Cruz, 2012, pp.3-4). 3) Products and Services of Healthy Start The products of Healthy Start include milk, fruits and vegetable, vitamins, and medicines and drugs. The service which it offers includes cash management, outreach, screening for depression, health education and continuity of care. Apart from this certain health tips is also provided by them which includes healthy eating in pregnancy, safe bottle feeding, how and when to give solid foods to children, and how to manage the weight and stay active. 4) Critical Analysis 4.a) Setting the Strategy As mentioned, the product is in the mature stage which means that the product is a standard product but the growth scenario is low. The company is having strong buyer and high entry barrier because of the cost and value benefit provided by it and also because of the cust omer loyalty. It is the reason that they are expected to generate good cash flows for the next few years. In order to use these net cash flows to stimulate new products and to move into new markets, the managers have to follow the diversification strategy. So, the senior managers have to set the strategies in such a way that they could generate maximum ROI in order to get good